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Growth factors and promotion strategies of CJ E&M: Focusing on the diamond model analysis and 4P

  • Publisher : Industrial Promotion Institute
  • Research Area : Interdisciplinary Research
  • Received : October 15, 2021
  • Accepted : October 28, 2021
  • Published : October 31, 2021

Kim JeongYeon 1 parksanghyeon 2

1충북대학교
2우송대학교

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타입을 선택하세요 :
@article{ART002774777},
author={Kim JeongYeon and parksanghyeon},
title={Growth factors and promotion strategies of CJ E&M: Focusing on the diamond model analysis and 4P},
journal={Industry Promotion Research},
issn={2466-1139},
year={2021},
volume={6},
number={4},
pages={11-21},
doi={10.21186/IPR.2021.6.4.011}