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@article{ART002865434},
author={Sang-Hun Na and shin,dong-yul},
title={The Perception of Corporate Management Experts on Corporate Counseling A Study on Marketing Mix for Revitalization},
journal={Industry Promotion Research},
issn={2466-1139},
year={2022},
volume={7},
number={3},
pages={1-8},
doi={10.21186/IPR.2022.7.3.001}

TY - JOUR
AU - Sang-Hun Na
AU - shin,dong-yul
TI - The Perception of Corporate Management Experts on Corporate Counseling A Study on Marketing Mix for Revitalization
JO - Industry Promotion Research
PY - 2022
VL - 7
IS - 3
PB - Industrial Promotion Institute
SP - 1
EP - 8
SN - 2466-1139
AB - Many companies are operating and introducing the research results that corporate counseling contributes to corporate profits and improves the effective welfare of workers. This study was conducted targeting business management experts. As a research question, first, is there a difference in perception among business management experts about business counseling? Second, what is an important marketing 7P mix for revitalizing corporate counseling? Third, there will be differences in the importance of the 7P mix for marketing among business management experts. The results of the quantitative study are as follows. First, business management experts had a positive perception about the intention and necessity of corporate counseling, and marketing was higher than production management by field. The consultation model prefers an external model, and medium-sized enterprises and small and medium-sized enterprises are selected as target companies, and service and manufacturing industries are selected as target industries. The topics are recognized as interpersonal relationships and job stress. Second, price mix, product mix, people mix, and process mix are recognized as important marketing mixes, but companies consider the price mix the most important. Third, there was a difference between corporate management experts in the promotion mix and process, and marketing recognized the promotion mix as important and the process mix was important for financial management. However, there is no difference in the mixes by field except for this, so it can be said that the perception of the marketing mix is similar. Through this study, it is meaningful to present the implications of the marketing mix for awareness and activation of corporate counseling from the corporate point of view.
KW - Business consulting;business management expert;marketing 7P mix;corporate consulting marketing;Marketing
DO - 10.21186/IPR.2022.7.3.001
ER -

Sang-Hun Na and shin,dong-yul. (2022). The Perception of Corporate Management Experts on Corporate Counseling A Study on Marketing Mix for Revitalization. Industry Promotion Research, 7(3), 1-8.

Sang-Hun Na and shin,dong-yul. 2022, "The Perception of Corporate Management Experts on Corporate Counseling A Study on Marketing Mix for Revitalization", Industry Promotion Research, vol.7, no.3 pp.1-8. Available from: doi:10.21186/IPR.2022.7.3.001

Sang-Hun Na, shin,dong-yul "The Perception of Corporate Management Experts on Corporate Counseling A Study on Marketing Mix for Revitalization" Industry Promotion Research 7.3 pp.1-8 (2022) : 1.

Sang-Hun Na, shin,dong-yul. The Perception of Corporate Management Experts on Corporate Counseling A Study on Marketing Mix for Revitalization. 2022; 7(3), 1-8. Available from: doi:10.21186/IPR.2022.7.3.001

Sang-Hun Na and shin,dong-yul. "The Perception of Corporate Management Experts on Corporate Counseling A Study on Marketing Mix for Revitalization" Industry Promotion Research 7, no.3 (2022) : 1-8.doi: 10.21186/IPR.2022.7.3.001

Sang-Hun Na; shin,dong-yul. The Perception of Corporate Management Experts on Corporate Counseling A Study on Marketing Mix for Revitalization. Industry Promotion Research, 7(3), 1-8. doi: 10.21186/IPR.2022.7.3.001

Sang-Hun Na; shin,dong-yul. The Perception of Corporate Management Experts on Corporate Counseling A Study on Marketing Mix for Revitalization. Industry Promotion Research. 2022; 7(3) 1-8. doi: 10.21186/IPR.2022.7.3.001

Sang-Hun Na, shin,dong-yul. The Perception of Corporate Management Experts on Corporate Counseling A Study on Marketing Mix for Revitalization. 2022; 7(3), 1-8. Available from: doi:10.21186/IPR.2022.7.3.001

Sang-Hun Na and shin,dong-yul. "The Perception of Corporate Management Experts on Corporate Counseling A Study on Marketing Mix for Revitalization" Industry Promotion Research 7, no.3 (2022) : 1-8.doi: 10.21186/IPR.2022.7.3.001