@article{ART003049972},
author={Eun-Kyoung Lee and Young Wook Seo},
title={Impact of marketing capabilities of social economy enterprises on social performance through market orientation},
journal={Industry Promotion Research},
issn={2466-1139},
year={2024},
volume={9},
number={1},
pages={1-11},
doi={10.21186/IPR.2024.9.1.001}
TY - JOUR
AU - Eun-Kyoung Lee
AU - Young Wook Seo
TI - Impact of marketing capabilities of social economy enterprises on social performance through market orientation
JO - Industry Promotion Research
PY - 2024
VL - 9
IS - 1
PB - Industrial Promotion Institute
SP - 1
EP - 11
SN - 2466-1139
AB - This study sought to verify the impact of marketing capabilities on social performance through market orientation targeting social economy enterprises. Accordingly, the marketing capabilities of social economy enterprises were classified into price competitiveness and distribution competitiveness, and market orientation was divided into customer orientation, competitor orientation, and interdepartmental cooperation. In addition, in line with the characteristics of social economy enterprises, performance verification consisted of social performance. A survey was conducted with a total of 216 executives and employees of social economy enterprises to collect data and conduct empirical analysis. The results of the analysis showed that marketing capabilities had a significant impact on market orientation, and that market orientation had a significant impact on social performance. In addition, market orientation was found to have a mediating effect on marketing capabilities. The results of this study suggest that strengthening the marketing capabilities of social economy enterprises is an important factor in creating social performance. Social economy enterprises are expected to be able to increase their market orientation by strengthening their marketing capabilities and thereby create social value.
KW - Social economy enterprise;Marketing capabilities;Customer orientation;Competitor orientation;Interdepartmental cooperation;Social performance
DO - 10.21186/IPR.2024.9.1.001
ER -
Eun-Kyoung Lee and Young Wook Seo. (2024). Impact of marketing capabilities of social economy enterprises on social performance through market orientation. Industry Promotion Research, 9(1), 1-11.
Eun-Kyoung Lee and Young Wook Seo. 2024, "Impact of marketing capabilities of social economy enterprises on social performance through market orientation", Industry Promotion Research, vol.9, no.1 pp.1-11. Available from: doi:10.21186/IPR.2024.9.1.001
Eun-Kyoung Lee, Young Wook Seo "Impact of marketing capabilities of social economy enterprises on social performance through market orientation" Industry Promotion Research 9.1 pp.1-11 (2024) : 1.
Eun-Kyoung Lee, Young Wook Seo. Impact of marketing capabilities of social economy enterprises on social performance through market orientation. 2024; 9(1), 1-11. Available from: doi:10.21186/IPR.2024.9.1.001
Eun-Kyoung Lee and Young Wook Seo. "Impact of marketing capabilities of social economy enterprises on social performance through market orientation" Industry Promotion Research 9, no.1 (2024) : 1-11.doi: 10.21186/IPR.2024.9.1.001
Eun-Kyoung Lee; Young Wook Seo. Impact of marketing capabilities of social economy enterprises on social performance through market orientation. Industry Promotion Research, 9(1), 1-11. doi: 10.21186/IPR.2024.9.1.001
Eun-Kyoung Lee; Young Wook Seo. Impact of marketing capabilities of social economy enterprises on social performance through market orientation. Industry Promotion Research. 2024; 9(1) 1-11. doi: 10.21186/IPR.2024.9.1.001
Eun-Kyoung Lee, Young Wook Seo. Impact of marketing capabilities of social economy enterprises on social performance through market orientation. 2024; 9(1), 1-11. Available from: doi:10.21186/IPR.2024.9.1.001
Eun-Kyoung Lee and Young Wook Seo. "Impact of marketing capabilities of social economy enterprises on social performance through market orientation" Industry Promotion Research 9, no.1 (2024) : 1-11.doi: 10.21186/IPR.2024.9.1.001
