@article{ART003049985},
author={Kyeongsik Yoo and Heungsik Kang and In Sue Kim and Taekeun Kim},
title={A Case Study on the Failure of New Product Development on Consumer Acceptance of Innovative Products},
journal={Industry Promotion Research},
issn={2466-1139},
year={2024},
volume={9},
number={1},
pages={65-79},
doi={10.21186/IPR.2024.9.1.065}
TY - JOUR
AU - Kyeongsik Yoo
AU - Heungsik Kang
AU - In Sue Kim
AU - Taekeun Kim
TI - A Case Study on the Failure of New Product Development on Consumer Acceptance of Innovative Products
JO - Industry Promotion Research
PY - 2024
VL - 9
IS - 1
PB - Industrial Promotion Institute
SP - 65
EP - 79
SN - 2466-1139
AB - This study analyzed the failure cases of new products for relative benefits among various factors related to the characteristics of innovation, which is an important factor in the consumer persuasion process among Rogers (1995)'s innovation diffusion theory. This is because relative profits are the most influential factor in consumers' intention to adopt among the characteristics of various innovative products (Holak and Lenmann, 1990). As a result of analyzing the failure cases of new products of six companies, these products lacked relative profits for existing products in common. Relative profits are factors that are measured in the economic sense or are measured by social advantages, convenience, and satisfaction, and are the most important factors compared to other factors such as suitability, complexity, observability, and applicability. In the end, it was found that relative profits compared to existing products are an important success factor in persuading consumers of new products.
KW - Innovation diffusion theory;Rogers;New product failure case analysis
DO - 10.21186/IPR.2024.9.1.065
ER -
Kyeongsik Yoo, Heungsik Kang, In Sue Kim and Taekeun Kim. (2024). A Case Study on the Failure of New Product Development on Consumer Acceptance of Innovative Products. Industry Promotion Research, 9(1), 65-79.
Kyeongsik Yoo, Heungsik Kang, In Sue Kim and Taekeun Kim. 2024, "A Case Study on the Failure of New Product Development on Consumer Acceptance of Innovative Products", Industry Promotion Research, vol.9, no.1 pp.65-79. Available from: doi:10.21186/IPR.2024.9.1.065
Kyeongsik Yoo, Heungsik Kang, In Sue Kim, Taekeun Kim "A Case Study on the Failure of New Product Development on Consumer Acceptance of Innovative Products" Industry Promotion Research 9.1 pp.65-79 (2024) : 65.
Kyeongsik Yoo, Heungsik Kang, In Sue Kim, Taekeun Kim. A Case Study on the Failure of New Product Development on Consumer Acceptance of Innovative Products. 2024; 9(1), 65-79. Available from: doi:10.21186/IPR.2024.9.1.065
Kyeongsik Yoo, Heungsik Kang, In Sue Kim and Taekeun Kim. "A Case Study on the Failure of New Product Development on Consumer Acceptance of Innovative Products" Industry Promotion Research 9, no.1 (2024) : 65-79.doi: 10.21186/IPR.2024.9.1.065
Kyeongsik Yoo; Heungsik Kang; In Sue Kim; Taekeun Kim. A Case Study on the Failure of New Product Development on Consumer Acceptance of Innovative Products. Industry Promotion Research, 9(1), 65-79. doi: 10.21186/IPR.2024.9.1.065
Kyeongsik Yoo; Heungsik Kang; In Sue Kim; Taekeun Kim. A Case Study on the Failure of New Product Development on Consumer Acceptance of Innovative Products. Industry Promotion Research. 2024; 9(1) 65-79. doi: 10.21186/IPR.2024.9.1.065
Kyeongsik Yoo, Heungsik Kang, In Sue Kim, Taekeun Kim. A Case Study on the Failure of New Product Development on Consumer Acceptance of Innovative Products. 2024; 9(1), 65-79. Available from: doi:10.21186/IPR.2024.9.1.065
Kyeongsik Yoo, Heungsik Kang, In Sue Kim and Taekeun Kim. "A Case Study on the Failure of New Product Development on Consumer Acceptance of Innovative Products" Industry Promotion Research 9, no.1 (2024) : 65-79.doi: 10.21186/IPR.2024.9.1.065
