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A Case Study on the Failure of New Product Development on Consumer Acceptance of Innovative Products

  • Publisher : Industrial Promotion Institute
  • Research Area : Interdisciplinary Research
  • Received : January 17, 2024
  • Accepted : January 26, 2024
  • Published : January 31, 2024

Kyeongsik Yoo 1 Heungsik Kang 1 In Sue Kim 2 Taekeun Kim 1

1충남대학교
2한국과학기술원

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타입을 선택하세요 :
@article{ART003049985},
author={Kyeongsik Yoo and Heungsik Kang and In Sue Kim and Taekeun Kim},
title={A Case Study on the Failure of New Product Development on Consumer Acceptance of Innovative Products},
journal={Industry Promotion Research},
issn={2466-1139},
year={2024},
volume={9},
number={1},
pages={65-79},
doi={10.21186/IPR.2024.9.1.065}