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Research on the influence of entrepreneurial environment in college students’ entrepreneurial intention in rural areas

  • Industry Promotion Research
  • Abbr : IPR
  • 2024, 9(2), pp.185-196
  • DOI : 10.21186/IPR.2024.9.2.185
  • Publisher : Industrial Promotion Institute
  • Research Area : Interdisciplinary Studies > Interdisciplinary Research
  • Received : March 21, 2024
  • Accepted : April 22, 2024
  • Published : April 30, 2024

Yike Wang 1 Giyoung Chung 2

1중국, 항주상업대학교
2세한대학교

Accredited

ABSTRACT

This study examines the factors influencing college students' entrepreneurial intentions in the rural entrepreneurial environment of colleges, considering the role of entrepreneurial learning as a mediator. It analyzes four key environmental dimensions: policies and regulations, entrepreneurship education, financial support, and social culture. A survey of 5 30 college students in Zhejiang Province revealed that the college entrepreneurial environment favorably impacts entrepreneurial learning and rural entrepreneurial intentions. Based on these findings, practical measures are proposed to enhance students' intentions, emphasizing personal practice, university leadership, and government support. These efforts can optimize the college entrepreneurial environment and foster higher entrepreneurial intentions among students.

Citation status

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