@article{ART003135754},
author={Xiaoying Du and Jaeyeon Sim},
title={The Effect of ESG Management in New Energy Vehicles on Purchase Intention: The Mediating Effects of Corporate Trust and Eco-consciousness},
journal={Industry Promotion Research},
issn={2466-1139},
year={2024},
volume={9},
number={4},
pages={41-54},
doi={10.21186/IPR.2024.9.4.041}
TY - JOUR
AU - Xiaoying Du
AU - Jaeyeon Sim
TI - The Effect of ESG Management in New Energy Vehicles on Purchase Intention: The Mediating Effects of Corporate Trust and Eco-consciousness
JO - Industry Promotion Research
PY - 2024
VL - 9
IS - 4
PB - Industrial Promotion Institute
SP - 41
EP - 54
SN - 2466-1139
AB - This paper studied the effects of consumers' perceptions of ESG management and their intention to purchase new energy vehicles. In order to study the environment (E), society (S), governance (G), purchase intention, corporate trust, and eco-friendly awareness of consumers, an online survey was conducted on consumers over the age of 19 in China. A total of 380 questionnaires were retrieved, excluding 38 invalid questionnaires, 342 were analyzed. First, demographic analysis and correlation analysis between variables were conducted. After that, a regression analysis was performed on ESG management and purchase intention, and the mediating effect on trust in the company and eco-friendly perception was analyzed. As a result of the study, it was found that ESG management had a positive effect on trust in companies. In addition, it was investigated that it had a direct effect on consumers' purchase intention. It was analyzed that consumers' corporate trust and eco-friendly perception have a mediating effect between ESG management and purchase intention. This study was able to find academic and practical implications for consumers' perceptions of corporate ESG management.
KW - New Energy Vehicles;ESG Management;Purchase Intention;Corporate Trust;Environmental Awareness
DO - 10.21186/IPR.2024.9.4.041
ER -
Xiaoying Du and Jaeyeon Sim. (2024). The Effect of ESG Management in New Energy Vehicles on Purchase Intention: The Mediating Effects of Corporate Trust and Eco-consciousness. Industry Promotion Research, 9(4), 41-54.
Xiaoying Du and Jaeyeon Sim. 2024, "The Effect of ESG Management in New Energy Vehicles on Purchase Intention: The Mediating Effects of Corporate Trust and Eco-consciousness", Industry Promotion Research, vol.9, no.4 pp.41-54. Available from: doi:10.21186/IPR.2024.9.4.041
Xiaoying Du, Jaeyeon Sim "The Effect of ESG Management in New Energy Vehicles on Purchase Intention: The Mediating Effects of Corporate Trust and Eco-consciousness" Industry Promotion Research 9.4 pp.41-54 (2024) : 41.
Xiaoying Du, Jaeyeon Sim. The Effect of ESG Management in New Energy Vehicles on Purchase Intention: The Mediating Effects of Corporate Trust and Eco-consciousness. 2024; 9(4), 41-54. Available from: doi:10.21186/IPR.2024.9.4.041
Xiaoying Du and Jaeyeon Sim. "The Effect of ESG Management in New Energy Vehicles on Purchase Intention: The Mediating Effects of Corporate Trust and Eco-consciousness" Industry Promotion Research 9, no.4 (2024) : 41-54.doi: 10.21186/IPR.2024.9.4.041
Xiaoying Du; Jaeyeon Sim. The Effect of ESG Management in New Energy Vehicles on Purchase Intention: The Mediating Effects of Corporate Trust and Eco-consciousness. Industry Promotion Research, 9(4), 41-54. doi: 10.21186/IPR.2024.9.4.041
Xiaoying Du; Jaeyeon Sim. The Effect of ESG Management in New Energy Vehicles on Purchase Intention: The Mediating Effects of Corporate Trust and Eco-consciousness. Industry Promotion Research. 2024; 9(4) 41-54. doi: 10.21186/IPR.2024.9.4.041
Xiaoying Du, Jaeyeon Sim. The Effect of ESG Management in New Energy Vehicles on Purchase Intention: The Mediating Effects of Corporate Trust and Eco-consciousness. 2024; 9(4), 41-54. Available from: doi:10.21186/IPR.2024.9.4.041
Xiaoying Du and Jaeyeon Sim. "The Effect of ESG Management in New Energy Vehicles on Purchase Intention: The Mediating Effects of Corporate Trust and Eco-consciousness" Industry Promotion Research 9, no.4 (2024) : 41-54.doi: 10.21186/IPR.2024.9.4.041
