@article{ART003135762},
author={Yoo Chae Yeon and Kim Seung In},
title={Analysis of Dissatisfaction Factors in Domestic. Connected Car Services: Focusing on Hyundai Blue Link},
journal={Industry Promotion Research},
issn={2466-1139},
year={2024},
volume={9},
number={4},
pages={115-120},
doi={10.21186/IPR.2024.9.4.115}
TY - JOUR
AU - Yoo Chae Yeon
AU - Kim Seung In
TI - Analysis of Dissatisfaction Factors in Domestic. Connected Car Services: Focusing on Hyundai Blue Link
JO - Industry Promotion Research
PY - 2024
VL - 9
IS - 4
PB - Industrial Promotion Institute
SP - 115
EP - 120
SN - 2466-1139
AB - This study aims to analyze user reviews of Hyundai Motor Group's 'BlueLink' connected car service to identify key dissatisfaction factors and derive future UX planning directions. To achieve this, review data from the Google Play Store for BlueLink service over one year was collected and classified into satisfaction levels: high, medium, and low. Reviews categorized as medium and low were analyzed to extract key keywords, which were then subjected to social network analysis. Based on the results of the social network analysis, key dissatisfaction factors were classified into three groups with high simultaneous appearance frequencies: 'update-error related dissatisfaction,' 'vehicle-condition related dissatisfaction,' and 'Galaxy-Watch related dissatisfaction.' And I tried to identify key dissatisfaction factors through review data that showed related keywords together. The research results are expected to contribute to improving domestic connected car services by suggesting enhancement strategies, thereby fostering digital innovation in the automotive industry and enhancing user satisfaction.
KW - connected car;Mobile-connected car interaction;review analysis;dissatisfaction factors;user experience
DO - 10.21186/IPR.2024.9.4.115
ER -
Yoo Chae Yeon and Kim Seung In. (2024). Analysis of Dissatisfaction Factors in Domestic. Connected Car Services: Focusing on Hyundai Blue Link. Industry Promotion Research, 9(4), 115-120.
Yoo Chae Yeon and Kim Seung In. 2024, "Analysis of Dissatisfaction Factors in Domestic. Connected Car Services: Focusing on Hyundai Blue Link", Industry Promotion Research, vol.9, no.4 pp.115-120. Available from: doi:10.21186/IPR.2024.9.4.115
Yoo Chae Yeon, Kim Seung In "Analysis of Dissatisfaction Factors in Domestic. Connected Car Services: Focusing on Hyundai Blue Link" Industry Promotion Research 9.4 pp.115-120 (2024) : 115.
Yoo Chae Yeon, Kim Seung In. Analysis of Dissatisfaction Factors in Domestic. Connected Car Services: Focusing on Hyundai Blue Link. 2024; 9(4), 115-120. Available from: doi:10.21186/IPR.2024.9.4.115
Yoo Chae Yeon and Kim Seung In. "Analysis of Dissatisfaction Factors in Domestic. Connected Car Services: Focusing on Hyundai Blue Link" Industry Promotion Research 9, no.4 (2024) : 115-120.doi: 10.21186/IPR.2024.9.4.115
Yoo Chae Yeon; Kim Seung In. Analysis of Dissatisfaction Factors in Domestic. Connected Car Services: Focusing on Hyundai Blue Link. Industry Promotion Research, 9(4), 115-120. doi: 10.21186/IPR.2024.9.4.115
Yoo Chae Yeon; Kim Seung In. Analysis of Dissatisfaction Factors in Domestic. Connected Car Services: Focusing on Hyundai Blue Link. Industry Promotion Research. 2024; 9(4) 115-120. doi: 10.21186/IPR.2024.9.4.115
Yoo Chae Yeon, Kim Seung In. Analysis of Dissatisfaction Factors in Domestic. Connected Car Services: Focusing on Hyundai Blue Link. 2024; 9(4), 115-120. Available from: doi:10.21186/IPR.2024.9.4.115
Yoo Chae Yeon and Kim Seung In. "Analysis of Dissatisfaction Factors in Domestic. Connected Car Services: Focusing on Hyundai Blue Link" Industry Promotion Research 9, no.4 (2024) : 115-120.doi: 10.21186/IPR.2024.9.4.115
