@article{ART003172580},
author={Jin Young Park and Kim, Seung In},
title={The impact of using e-commerce grocery event products on shopping cart consumption behavior},
journal={Industry Promotion Research},
issn={2466-1139},
year={2025},
volume={10},
number={1},
pages={1-8},
doi={10.21186/IPR.2025.10.1.001}
TY - JOUR
AU - Jin Young Park
AU - Kim, Seung In
TI - The impact of using e-commerce grocery event products on shopping cart consumption behavior
JO - Industry Promotion Research
PY - 2025
VL - 10
IS - 1
PB - Industrial Promotion Institute
SP - 1
EP - 8
SN - 2466-1139
AB - The purpose of this study is to effectively utilize e-commerce grocery event products to deepen consumer behavior understanding and propose effective marketing strategies for companies to attract customers and increase sales. To this end, data were collected from 109 housewives aged 30-50 through internet surveys, in-depth interviews, etc., and descriptive statistical analysis, reliability analysis, and linear regression analysis were conducted using SPSS 27.0. The results of the study are as follows: First, it was found that the use of e-commerce event products had a significant effect on the composition of shopping carts and purchase amounts. Second, the use of e-commerce event products tended to increase the purchase of unplanned products. Third, it was confirmed that the use of e-commerce event products generally tends to increase the frequency of consumer purchases. These findings provide valuable insights into understanding the impact of e-commerce grocery event products on consumer behavior and developing effective marketing strategies based on this understanding.
KW - E-Commerce;grocery promotions;consumer behavior;shopping cart;online food shopping
DO - 10.21186/IPR.2025.10.1.001
ER -
Jin Young Park and Kim, Seung In. (2025). The impact of using e-commerce grocery event products on shopping cart consumption behavior. Industry Promotion Research, 10(1), 1-8.
Jin Young Park and Kim, Seung In. 2025, "The impact of using e-commerce grocery event products on shopping cart consumption behavior", Industry Promotion Research, vol.10, no.1 pp.1-8. Available from: doi:10.21186/IPR.2025.10.1.001
Jin Young Park, Kim, Seung In "The impact of using e-commerce grocery event products on shopping cart consumption behavior" Industry Promotion Research 10.1 pp.1-8 (2025) : 1.
Jin Young Park, Kim, Seung In. The impact of using e-commerce grocery event products on shopping cart consumption behavior. 2025; 10(1), 1-8. Available from: doi:10.21186/IPR.2025.10.1.001
Jin Young Park and Kim, Seung In. "The impact of using e-commerce grocery event products on shopping cart consumption behavior" Industry Promotion Research 10, no.1 (2025) : 1-8.doi: 10.21186/IPR.2025.10.1.001
Jin Young Park; Kim, Seung In. The impact of using e-commerce grocery event products on shopping cart consumption behavior. Industry Promotion Research, 10(1), 1-8. doi: 10.21186/IPR.2025.10.1.001
Jin Young Park; Kim, Seung In. The impact of using e-commerce grocery event products on shopping cart consumption behavior. Industry Promotion Research. 2025; 10(1) 1-8. doi: 10.21186/IPR.2025.10.1.001
Jin Young Park, Kim, Seung In. The impact of using e-commerce grocery event products on shopping cart consumption behavior. 2025; 10(1), 1-8. Available from: doi:10.21186/IPR.2025.10.1.001
Jin Young Park and Kim, Seung In. "The impact of using e-commerce grocery event products on shopping cart consumption behavior" Industry Promotion Research 10, no.1 (2025) : 1-8.doi: 10.21186/IPR.2025.10.1.001
