본문 바로가기
  • Home

Directionality & Rate of Change in Overseas Direct Purchase Amount/Product Group by Region in Online Shopping

  • Industry Promotion Research
  • Abbr : IPR
  • 2025, 10(1), pp.41-49
  • DOI : 10.21186/IPR.2025.10.1.041
  • Publisher : Industrial Promotion Institute
  • Research Area : Interdisciplinary Studies > Interdisciplinary Research
  • Received : October 15, 2024
  • Accepted : January 14, 2025
  • Published : January 31, 2025

CHOI SOOHO 1 JEONG IL CHOI 2

1동의대학교
2성결대학교

Accredited

ABSTRACT

The purpose of this study is to analyze the directionality and change rate of overseas direct purchase amount by region/product group in online shopping. The analysis data was selected from the overseas direct purchase amount by region/product group of the KOSIS. The analysis period is a total of 42 quarterly data from the first quarter of 2014 to the second quarter of 2024. We calculated this data as a rate of change compared to the same quarter of the previous year. The regional analysis targets were China, Japan, ASEAN, US, EU+UK and Oceania. In the descriptive statistics, the average of online purchase amount by region is was high in the order of ASEAN, China, Oceania, Japan, EU+UK and US. In the correlation analysis, US, China and Oceania showed a relatively high relationship with the total purchase amount, while EU+UK, ASEAN and Japan showed a low relationship. In the regression analysis where the total purchase amount is the dependent variable, the coefficient was relatively high in US and China. China and US were statistically significantly produced and the explanatory power was high at 86.8%. The Durbin-Watson statistic was 1.030, confirming that there was no autocorrelation in each region. In the scatter analysis, China and US showed a similar direction for total purchase amount, while there was no directionality with Japan and ASEAN. In the future, it seems desirable to discover differentiated and innovative products in each region(country) and purchase more diverse products.

Citation status

* References for papers published after 2023 are currently being built.