@article{ART003201785},
author={Suk Kyung Yang and Seung In Kim},
title={AI Innovations in Digital Content Creation : Around Firefly, Copilot, Midjourney, and Wrtn},
journal={Industry Promotion Research},
issn={2466-1139},
year={2025},
volume={10},
number={2},
pages={97-108},
doi={10.21186/IPR.2025.10.2.097}
TY - JOUR
AU - Suk Kyung Yang
AU - Seung In Kim
TI - AI Innovations in Digital Content Creation : Around Firefly, Copilot, Midjourney, and Wrtn
JO - Industry Promotion Research
PY - 2025
VL - 10
IS - 2
PB - Industrial Promotion Institute
SP - 97
EP - 108
SN - 2466-1139
AB - The purpose of this study is to systematically analyze the impact of AI tools on digital content creation. To this end, we investigated the user experience of various AI tools such as Firefly, Copilot, Midjourney, and Wrtn using qualitative and quantitative methods. The survey was conducted for 10 days from November 18 to November 27, 2024, targeting a total of 114 people, and the diverse usage experiences of experts were reflected through in-depth interviews. The results of the study showed that, first, AI tools were highly evaluated in all aspects such as professionalism, compatibility, convenience, and satisfaction, and showed particularly outstanding performance in efficiency and creativity. Second, AI tools each have their own characteristics in the fields of design and content creation, and were found to be optimized for specific tasks. Third, the level of user experience affects the usability of AI tools, and the combined use of tools creates a synergy effect, contributing to increasing process speed and reducing manual work. This study will be used as important basic data to suggest future directions for digital content creation based on the effectiveness and user experience of AI tools.
KW - AI tools;Generative AI;AI design tools;Content creation;Firefly;Copilot;MidJourney;Wrtn
DO - 10.21186/IPR.2025.10.2.097
ER -
Suk Kyung Yang and Seung In Kim. (2025). AI Innovations in Digital Content Creation : Around Firefly, Copilot, Midjourney, and Wrtn. Industry Promotion Research, 10(2), 97-108.
Suk Kyung Yang and Seung In Kim. 2025, "AI Innovations in Digital Content Creation : Around Firefly, Copilot, Midjourney, and Wrtn", Industry Promotion Research, vol.10, no.2 pp.97-108. Available from: doi:10.21186/IPR.2025.10.2.097
Suk Kyung Yang, Seung In Kim "AI Innovations in Digital Content Creation : Around Firefly, Copilot, Midjourney, and Wrtn" Industry Promotion Research 10.2 pp.97-108 (2025) : 97.
Suk Kyung Yang, Seung In Kim. AI Innovations in Digital Content Creation : Around Firefly, Copilot, Midjourney, and Wrtn. 2025; 10(2), 97-108. Available from: doi:10.21186/IPR.2025.10.2.097
Suk Kyung Yang and Seung In Kim. "AI Innovations in Digital Content Creation : Around Firefly, Copilot, Midjourney, and Wrtn" Industry Promotion Research 10, no.2 (2025) : 97-108.doi: 10.21186/IPR.2025.10.2.097
Suk Kyung Yang; Seung In Kim. AI Innovations in Digital Content Creation : Around Firefly, Copilot, Midjourney, and Wrtn. Industry Promotion Research, 10(2), 97-108. doi: 10.21186/IPR.2025.10.2.097
Suk Kyung Yang; Seung In Kim. AI Innovations in Digital Content Creation : Around Firefly, Copilot, Midjourney, and Wrtn. Industry Promotion Research. 2025; 10(2) 97-108. doi: 10.21186/IPR.2025.10.2.097
Suk Kyung Yang, Seung In Kim. AI Innovations in Digital Content Creation : Around Firefly, Copilot, Midjourney, and Wrtn. 2025; 10(2), 97-108. Available from: doi:10.21186/IPR.2025.10.2.097
Suk Kyung Yang and Seung In Kim. "AI Innovations in Digital Content Creation : Around Firefly, Copilot, Midjourney, and Wrtn" Industry Promotion Research 10, no.2 (2025) : 97-108.doi: 10.21186/IPR.2025.10.2.097
