@article{ART003201991},
author={Zebing Zheng and Giyoung Chung},
title={Research on the Relationship among Immersive Experience, Positive Emotions, and Revisit Intention of Night-time Tourists},
journal={Industry Promotion Research},
issn={2466-1139},
year={2025},
volume={10},
number={2},
pages={367-380},
doi={10.21186/IPR.2025.10.2.367}
TY - JOUR
AU - Zebing Zheng
AU - Giyoung Chung
TI - Research on the Relationship among Immersive Experience, Positive Emotions, and Revisit Intention of Night-time Tourists
JO - Industry Promotion Research
PY - 2025
VL - 10
IS - 2
PB - Industrial Promotion Institute
SP - 367
EP - 380
SN - 2466-1139
AB - Night travel is a form of travel that is actively developing in recent years and is attracting a lot of attention from tourists, and the market size is continuously expanding. As an emerging tourism paradigm, recent research mainly focuses on the dimensions of tourism product development, tourism area image construction, and tourism infrastructure construction, but there are not many studies on night tourist experiences. This study analyzed the correlation mechanism for the immersion experience, positive emotions, and willingness to revisit night tourists. Through the survey, 350 valid questionnaire data were collected as a sample group of tourists participating in night tourism, and statistical analysis was conducted using SPSS 26.0 software. As a result of the study, it was found that tourists' immersion experience had a remarkably positive effect on both positive emotions and their willingness to re-travel, and positive emotions have a mediating effect between immersion experience and willingness to revisit, so that high-quality tourist experiences have a remarkable effect on their willingness to revisit. This study is significant in that it not only enriches academic research in the field of night tourism, but also suggests that tourists' immersion experience is an important factor in tourism areas, and provides a theoretical argument for the operation and management of night tourist destinations.
KW - Night-time tourism， Immersive experience，Positive emotions，Revisit intention，Grand Tang Mall in Xi'an
DO - 10.21186/IPR.2025.10.2.367
ER -
Zebing Zheng and Giyoung Chung. (2025). Research on the Relationship among Immersive Experience, Positive Emotions, and Revisit Intention of Night-time Tourists. Industry Promotion Research, 10(2), 367-380.
Zebing Zheng and Giyoung Chung. 2025, "Research on the Relationship among Immersive Experience, Positive Emotions, and Revisit Intention of Night-time Tourists", Industry Promotion Research, vol.10, no.2 pp.367-380. Available from: doi:10.21186/IPR.2025.10.2.367
Zebing Zheng, Giyoung Chung "Research on the Relationship among Immersive Experience, Positive Emotions, and Revisit Intention of Night-time Tourists" Industry Promotion Research 10.2 pp.367-380 (2025) : 367.
Zebing Zheng, Giyoung Chung. Research on the Relationship among Immersive Experience, Positive Emotions, and Revisit Intention of Night-time Tourists. 2025; 10(2), 367-380. Available from: doi:10.21186/IPR.2025.10.2.367
Zebing Zheng and Giyoung Chung. "Research on the Relationship among Immersive Experience, Positive Emotions, and Revisit Intention of Night-time Tourists" Industry Promotion Research 10, no.2 (2025) : 367-380.doi: 10.21186/IPR.2025.10.2.367
Zebing Zheng; Giyoung Chung. Research on the Relationship among Immersive Experience, Positive Emotions, and Revisit Intention of Night-time Tourists. Industry Promotion Research, 10(2), 367-380. doi: 10.21186/IPR.2025.10.2.367
Zebing Zheng; Giyoung Chung. Research on the Relationship among Immersive Experience, Positive Emotions, and Revisit Intention of Night-time Tourists. Industry Promotion Research. 2025; 10(2) 367-380. doi: 10.21186/IPR.2025.10.2.367
Zebing Zheng, Giyoung Chung. Research on the Relationship among Immersive Experience, Positive Emotions, and Revisit Intention of Night-time Tourists. 2025; 10(2), 367-380. Available from: doi:10.21186/IPR.2025.10.2.367
Zebing Zheng and Giyoung Chung. "Research on the Relationship among Immersive Experience, Positive Emotions, and Revisit Intention of Night-time Tourists" Industry Promotion Research 10, no.2 (2025) : 367-380.doi: 10.21186/IPR.2025.10.2.367
