@article{ART003263517},
author={Meng Wang and Giyoung Chung},
title={The Effect of Value Perception of Pop-up Books on Consumer Purchase Decisions - The Mediating Effect of Cultural Identity -},
journal={Industry Promotion Research},
issn={2466-1139},
year={2025},
volume={10},
number={4},
pages={487-497},
doi={10.21186/IPR.2025.10.4.487}
TY - JOUR
AU - Meng Wang
AU - Giyoung Chung
TI - The Effect of Value Perception of Pop-up Books on Consumer Purchase Decisions - The Mediating Effect of Cultural Identity -
JO - Industry Promotion Research
PY - 2025
VL - 10
IS - 4
PB - Industrial Promotion Institute
SP - 487
EP - 497
SN - 2466-1139
AB - In a background where culture and creative industries are flourishing in recent years, pop-up books that combine educational and artistic values are attracting attention from more and more people. This paper analyzed the relationship and mechanism between perceived value, cultural identity, and consumer purchase decisions for pop-up books. By adopting a consumer psychological perspective, we analyzed the effect of value perception on purchasing behavior while investigating the mediating effect of cultural identity. As a result of statistical analysis using the survey and SPSS 29.0, first, consumer's perceived value (functional, emotional, and cultural dimensions) for pop-up books had a significant positive influence on purchase decisions, and second, cultural identity has an important intermediary effect in bilateral relations, and the stronger the cultural identity, the easier it is for consumers to convert the positive value perception of pop-up books into actual purchase intentions. As a result of this study, a theory on consumer behavior related to cultural products was presented, and practical data on the design and marketing strategy of the pop-up book were provided.
KW - Value perception of pop-up books;Cultural identity;Consumer purchase decisions;Multisensory experience;Cultural creative industry
DO - 10.21186/IPR.2025.10.4.487
ER -
Meng Wang and Giyoung Chung. (2025). The Effect of Value Perception of Pop-up Books on Consumer Purchase Decisions - The Mediating Effect of Cultural Identity -. Industry Promotion Research, 10(4), 487-497.
Meng Wang and Giyoung Chung. 2025, "The Effect of Value Perception of Pop-up Books on Consumer Purchase Decisions - The Mediating Effect of Cultural Identity -", Industry Promotion Research, vol.10, no.4 pp.487-497. Available from: doi:10.21186/IPR.2025.10.4.487
Meng Wang, Giyoung Chung "The Effect of Value Perception of Pop-up Books on Consumer Purchase Decisions - The Mediating Effect of Cultural Identity -" Industry Promotion Research 10.4 pp.487-497 (2025) : 487.
Meng Wang, Giyoung Chung. The Effect of Value Perception of Pop-up Books on Consumer Purchase Decisions - The Mediating Effect of Cultural Identity -. 2025; 10(4), 487-497. Available from: doi:10.21186/IPR.2025.10.4.487
Meng Wang and Giyoung Chung. "The Effect of Value Perception of Pop-up Books on Consumer Purchase Decisions - The Mediating Effect of Cultural Identity -" Industry Promotion Research 10, no.4 (2025) : 487-497.doi: 10.21186/IPR.2025.10.4.487
Meng Wang; Giyoung Chung. The Effect of Value Perception of Pop-up Books on Consumer Purchase Decisions - The Mediating Effect of Cultural Identity -. Industry Promotion Research, 10(4), 487-497. doi: 10.21186/IPR.2025.10.4.487
Meng Wang; Giyoung Chung. The Effect of Value Perception of Pop-up Books on Consumer Purchase Decisions - The Mediating Effect of Cultural Identity -. Industry Promotion Research. 2025; 10(4) 487-497. doi: 10.21186/IPR.2025.10.4.487
Meng Wang, Giyoung Chung. The Effect of Value Perception of Pop-up Books on Consumer Purchase Decisions - The Mediating Effect of Cultural Identity -. 2025; 10(4), 487-497. Available from: doi:10.21186/IPR.2025.10.4.487
Meng Wang and Giyoung Chung. "The Effect of Value Perception of Pop-up Books on Consumer Purchase Decisions - The Mediating Effect of Cultural Identity -" Industry Promotion Research 10, no.4 (2025) : 487-497.doi: 10.21186/IPR.2025.10.4.487
