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A Comparative Study of Generative AI Tools Optimized for Design Jobs: Focusing on Adobe Firefly, Midjourney, Runway, and Figma AI

  • Industry Promotion Research
  • Abbr : IPR
  • 2026, 11(2), pp.125~135
  • DOI : 10.21186/IPR.2026.11.2.125
  • Publisher : Industrial Promotion Institute
  • Research Area : Interdisciplinary Studies > Interdisciplinary Research
  • Received : December 19, 2025
  • Accepted : February 6, 2026
  • Published : April 30, 2026

Suk Kyung Yang 1 Seung In Kim 1

1홍익대학교

Accredited

ABSTRACT

This study empirically analyzed the utilization patterns and suitability differences among generative AI-based design tools, considering the work characteristics of each design profession. Data from an online survey of 106 design practitioners was statistically analyzed based on criteria such as efficiency, creativity, user experience (UX), and practical applicability. Based on these results, the four tools demonstrated significant differences across all evaluation areas. Midjourney excelled in creativity, Firefly in commercial usability and practical applicability, Figma AI in collaborative efficiency and UX design, and Runway in video and motion. Differences were also identified in preferred tools and future usage intentions across professions. This study presents objective comparative criteria for selecting generative AI tools for each design profession and suggests the need for follow-up research on actual project-based analysis and combinatorial utilization strategies.

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