@article{ART003335403},
author={Ha Jeong Im and Seung In Kim},
title={A Comparative Study on User Experience of Large Language Model (LLM) AI Platforms in a Korean Language Environment: Focusing on Interaction Quality and Functional Characteristics of ChatGPT, CLOVA, and Gemini},
journal={Industry Promotion Research},
issn={2466-1139},
year={2026},
volume={11},
number={2},
pages={151-157},
doi={10.21186/IPR.2026.11.2.151}
TY - JOUR
AU - Ha Jeong Im
AU - Seung In Kim
TI - A Comparative Study on User Experience of Large Language Model (LLM) AI Platforms in a Korean Language Environment: Focusing on Interaction Quality and Functional Characteristics of ChatGPT, CLOVA, and Gemini
JO - Industry Promotion Research
PY - 2026
VL - 11
IS - 2
PB - Industrial Promotion Institute
SP - 151
EP - 157
SN - 2466-1139
AB - This study investigates the user experience (UX) of Large Language Model (LLM) platforms ChatGPT, CLOVA, and Gemini in the Korean linguistic context to identify factors influencing continuous use intention. Utilizing the Unified Theory of Acceptance and Use of Technology (UTAUT) and the System Usability Scale (SUS), the research empirically demonstrates that trust serves as a critical mediator between performance expectancy, accessibility, and long-term retention. Analysis reveals that intuitive UI/UX design is a fundamental prerequisite for establishing user trust in complex AI services. These findings provide strategic insights for enhancing the competitiveness of domestic LLM platforms. Future research is proposed to examine the evolution of UX following the integration of multimodal functionalities.
KW - Large Language Model (LLM);UTAUT;System Usability Scale (SUS);User Experience;Trust
DO - 10.21186/IPR.2026.11.2.151
ER -
Ha Jeong Im and Seung In Kim. (2026). A Comparative Study on User Experience of Large Language Model (LLM) AI Platforms in a Korean Language Environment: Focusing on Interaction Quality and Functional Characteristics of ChatGPT, CLOVA, and Gemini. Industry Promotion Research, 11(2), 151-157.
Ha Jeong Im and Seung In Kim. 2026, "A Comparative Study on User Experience of Large Language Model (LLM) AI Platforms in a Korean Language Environment: Focusing on Interaction Quality and Functional Characteristics of ChatGPT, CLOVA, and Gemini", Industry Promotion Research, vol.11, no.2 pp.151-157. Available from: doi:10.21186/IPR.2026.11.2.151
Ha Jeong Im, Seung In Kim "A Comparative Study on User Experience of Large Language Model (LLM) AI Platforms in a Korean Language Environment: Focusing on Interaction Quality and Functional Characteristics of ChatGPT, CLOVA, and Gemini" Industry Promotion Research 11.2 pp.151-157 (2026) : 151.
Ha Jeong Im, Seung In Kim. A Comparative Study on User Experience of Large Language Model (LLM) AI Platforms in a Korean Language Environment: Focusing on Interaction Quality and Functional Characteristics of ChatGPT, CLOVA, and Gemini. 2026; 11(2), 151-157. Available from: doi:10.21186/IPR.2026.11.2.151
Ha Jeong Im and Seung In Kim. "A Comparative Study on User Experience of Large Language Model (LLM) AI Platforms in a Korean Language Environment: Focusing on Interaction Quality and Functional Characteristics of ChatGPT, CLOVA, and Gemini" Industry Promotion Research 11, no.2 (2026) : 151-157.doi: 10.21186/IPR.2026.11.2.151
Ha Jeong Im; Seung In Kim. A Comparative Study on User Experience of Large Language Model (LLM) AI Platforms in a Korean Language Environment: Focusing on Interaction Quality and Functional Characteristics of ChatGPT, CLOVA, and Gemini. Industry Promotion Research, 11(2), 151-157. doi: 10.21186/IPR.2026.11.2.151
Ha Jeong Im; Seung In Kim. A Comparative Study on User Experience of Large Language Model (LLM) AI Platforms in a Korean Language Environment: Focusing on Interaction Quality and Functional Characteristics of ChatGPT, CLOVA, and Gemini. Industry Promotion Research. 2026; 11(2) 151-157. doi: 10.21186/IPR.2026.11.2.151
Ha Jeong Im, Seung In Kim. A Comparative Study on User Experience of Large Language Model (LLM) AI Platforms in a Korean Language Environment: Focusing on Interaction Quality and Functional Characteristics of ChatGPT, CLOVA, and Gemini. 2026; 11(2), 151-157. Available from: doi:10.21186/IPR.2026.11.2.151
Ha Jeong Im and Seung In Kim. "A Comparative Study on User Experience of Large Language Model (LLM) AI Platforms in a Korean Language Environment: Focusing on Interaction Quality and Functional Characteristics of ChatGPT, CLOVA, and Gemini" Industry Promotion Research 11, no.2 (2026) : 151-157.doi: 10.21186/IPR.2026.11.2.151