@article{ART003403070},
author={Dong Hyeok Kim and Keuk Hun Cho},
title={A Study on the Structural Correspondence between Sun Bin's Art of War and Modern Business Strategy: Focusing on the Six Strategic Principles of Sun Bin Bingfa},
journal={Industry Promotion Research},
issn={2466-1139},
year={2026},
volume={11},
number={4},
pages={109-120},
doi={10.21186/IPR.2026.11.4.109}
TY - JOUR
AU - Dong Hyeok Kim
AU - Keuk Hun Cho
TI - A Study on the Structural Correspondence between Sun Bin's Art of War and Modern Business Strategy: Focusing on the Six Strategic Principles of Sun Bin Bingfa
JO - Industry Promotion Research
PY - 2026
VL - 11
IS - 4
PB - Industrial Promotion Institute
SP - 109
EP - 120
SN - 2466-1139
AB - This study extracts six strategic principles from Sun Bin Bingfa — tianji saima, weiwei jiuzhao, houfa zhiren, zaoshi, chengshi zhuiji, and jishu — and examines their structural correspondence with modern business strategy, combining textual analysis of the bamboo-slip original and annotated editions with a multiple-case analysis of twelve global and Korean firms. The six principles correspond to core tasks of contemporary strategy: resource reallocation, indirect attack, counterattack timing, rule redesign, momentum exploitation, and counter-cyclical accumulation. Their shared structure is asymmetry along three dimensions — space (where to fight), time (when to fight), and configuration (on what terms to fight). Successful challengers commonly targeted a position that collapses upon imitation, that is, the defender's structural dilemma. Modern management theories are strong at explanation while Sun Bin Bingfa is strong at prescription, and the two are therefore complementary. The study suggests that Sun Bin Bingfa, validated in two actual campaigns, can serve as a valid analytical framework for firms facing asymmetric competition.
KW - Sun Bin Bingfa;asymmetric competition;Tian Ji's horse racing;besieging Wei to rescue Zhao;reshaping the strategic configuration (zaoshi);disruptive innovation
DO - 10.21186/IPR.2026.11.4.109
ER -
Dong Hyeok Kim and Keuk Hun Cho. (2026). A Study on the Structural Correspondence between Sun Bin's Art of War and Modern Business Strategy: Focusing on the Six Strategic Principles of Sun Bin Bingfa. Industry Promotion Research, 11(4), 109-120.
Dong Hyeok Kim and Keuk Hun Cho. 2026, "A Study on the Structural Correspondence between Sun Bin's Art of War and Modern Business Strategy: Focusing on the Six Strategic Principles of Sun Bin Bingfa", Industry Promotion Research, vol.11, no.4 pp.109-120. Available from: doi:10.21186/IPR.2026.11.4.109
Dong Hyeok Kim, Keuk Hun Cho "A Study on the Structural Correspondence between Sun Bin's Art of War and Modern Business Strategy: Focusing on the Six Strategic Principles of Sun Bin Bingfa" Industry Promotion Research 11.4 pp.109-120 (2026) : 109.
Dong Hyeok Kim, Keuk Hun Cho. A Study on the Structural Correspondence between Sun Bin's Art of War and Modern Business Strategy: Focusing on the Six Strategic Principles of Sun Bin Bingfa. 2026; 11(4), 109-120. Available from: doi:10.21186/IPR.2026.11.4.109
Dong Hyeok Kim and Keuk Hun Cho. "A Study on the Structural Correspondence between Sun Bin's Art of War and Modern Business Strategy: Focusing on the Six Strategic Principles of Sun Bin Bingfa" Industry Promotion Research 11, no.4 (2026) : 109-120.doi: 10.21186/IPR.2026.11.4.109
Dong Hyeok Kim; Keuk Hun Cho. A Study on the Structural Correspondence between Sun Bin's Art of War and Modern Business Strategy: Focusing on the Six Strategic Principles of Sun Bin Bingfa. Industry Promotion Research, 11(4), 109-120. doi: 10.21186/IPR.2026.11.4.109
Dong Hyeok Kim; Keuk Hun Cho. A Study on the Structural Correspondence between Sun Bin's Art of War and Modern Business Strategy: Focusing on the Six Strategic Principles of Sun Bin Bingfa. Industry Promotion Research. 2026; 11(4) 109-120. doi: 10.21186/IPR.2026.11.4.109
Dong Hyeok Kim, Keuk Hun Cho. A Study on the Structural Correspondence between Sun Bin's Art of War and Modern Business Strategy: Focusing on the Six Strategic Principles of Sun Bin Bingfa. 2026; 11(4), 109-120. Available from: doi:10.21186/IPR.2026.11.4.109
Dong Hyeok Kim and Keuk Hun Cho. "A Study on the Structural Correspondence between Sun Bin's Art of War and Modern Business Strategy: Focusing on the Six Strategic Principles of Sun Bin Bingfa" Industry Promotion Research 11, no.4 (2026) : 109-120.doi: 10.21186/IPR.2026.11.4.109
