@article{ART003403110},
author={Hye Ri Kim and Seung In Kim},
title={A Study on Brand Experience Formation Based on Customer Journey in F&B Spaces: Focusing on a Circulation-Based Spatial Experience Design Framework},
journal={Industry Promotion Research},
issn={2466-1139},
year={2026},
volume={11},
number={4},
pages={313-322},
doi={10.21186/IPR.2026.11.4.313}
TY - JOUR
AU - Hye Ri Kim
AU - Seung In Kim
TI - A Study on Brand Experience Formation Based on Customer Journey in F&B Spaces: Focusing on a Circulation-Based Spatial Experience Design Framework
JO - Industry Promotion Research
PY - 2026
VL - 11
IS - 4
PB - Industrial Promotion Institute
SP - 313
EP - 322
SN - 2466-1139
AB - This study explores how brand experience develops across customer journey stages in F&B spaces and proposes a circulation-based spatial experience design framework. A survey of general consumers examined experiential patterns at the entry, ordering, stay, and exit stages, along with overall perceptions of brand experience. Building on the survey findings, eight participants were interviewed across eight selected café-type F&B brand spaces to understand how their spatial experiences were formed. The combined findings showed that different emotions and key experiential factors emerged at each stage, and that these emotions and perceptions were interconnected across the journey from entry to post-experience, shaping the overall brand experience. The proposed framework offers a practical foundation for designing brand experiences and strengthening brand value in F&B spaces.
KW - F&B Spaces;Customer Journey;Brand Experience;Spatial Circulation;Spatial Experience Design
DO - 10.21186/IPR.2026.11.4.313
ER -
Hye Ri Kim and Seung In Kim. (2026). A Study on Brand Experience Formation Based on Customer Journey in F&B Spaces: Focusing on a Circulation-Based Spatial Experience Design Framework. Industry Promotion Research, 11(4), 313-322.
Hye Ri Kim and Seung In Kim. 2026, "A Study on Brand Experience Formation Based on Customer Journey in F&B Spaces: Focusing on a Circulation-Based Spatial Experience Design Framework", Industry Promotion Research, vol.11, no.4 pp.313-322. Available from: doi:10.21186/IPR.2026.11.4.313
Hye Ri Kim, Seung In Kim "A Study on Brand Experience Formation Based on Customer Journey in F&B Spaces: Focusing on a Circulation-Based Spatial Experience Design Framework" Industry Promotion Research 11.4 pp.313-322 (2026) : 313.
Hye Ri Kim, Seung In Kim. A Study on Brand Experience Formation Based on Customer Journey in F&B Spaces: Focusing on a Circulation-Based Spatial Experience Design Framework. 2026; 11(4), 313-322. Available from: doi:10.21186/IPR.2026.11.4.313
Hye Ri Kim and Seung In Kim. "A Study on Brand Experience Formation Based on Customer Journey in F&B Spaces: Focusing on a Circulation-Based Spatial Experience Design Framework" Industry Promotion Research 11, no.4 (2026) : 313-322.doi: 10.21186/IPR.2026.11.4.313
Hye Ri Kim; Seung In Kim. A Study on Brand Experience Formation Based on Customer Journey in F&B Spaces: Focusing on a Circulation-Based Spatial Experience Design Framework. Industry Promotion Research, 11(4), 313-322. doi: 10.21186/IPR.2026.11.4.313
Hye Ri Kim; Seung In Kim. A Study on Brand Experience Formation Based on Customer Journey in F&B Spaces: Focusing on a Circulation-Based Spatial Experience Design Framework. Industry Promotion Research. 2026; 11(4) 313-322. doi: 10.21186/IPR.2026.11.4.313
Hye Ri Kim, Seung In Kim. A Study on Brand Experience Formation Based on Customer Journey in F&B Spaces: Focusing on a Circulation-Based Spatial Experience Design Framework. 2026; 11(4), 313-322. Available from: doi:10.21186/IPR.2026.11.4.313
Hye Ri Kim and Seung In Kim. "A Study on Brand Experience Formation Based on Customer Journey in F&B Spaces: Focusing on a Circulation-Based Spatial Experience Design Framework" Industry Promotion Research 11, no.4 (2026) : 313-322.doi: 10.21186/IPR.2026.11.4.313
