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@article{ART001581878},
author={Cho, Hyun Jun and Chen XU},
title={An Empirical Study of Consumers' Smartphone Purchase Intentions in Korea and China},
journal={Journal of Asia-Pacific Studies},
issn={1225-8539},
year={2011},
volume={18},
number={2},
pages={145-169},
doi={10.18107/japs.2011.18.2.007}

TY - JOUR
AU - Cho, Hyun Jun
AU - Chen XU
TI - An Empirical Study of Consumers' Smartphone Purchase Intentions in Korea and China
JO - Journal of Asia-Pacific Studies
PY - 2011
VL - 18
IS - 2
PB - Institute of Global Affairs
SP - 145
EP - 169
SN - 1225-8539
AB - This paper applied the technology acceptance model (TAM) to review factors affecting consumers’ intentions to purchase smartphones. Set as independent variables were five factors including ‘function & properties’, ‘security’, ‘applications’, ‘perceived cost’ and ‘social influence,’ which are associated with smatphone-specific characteristics; in addition to ‘ease of use’ and ‘usefulness’, ‘satisfaction’ was added to the parameter. This research model was empirically tested, using survey data for 318 residents in Seoul and Beijing. The paths of relationships among those factors which appeared to be statistically significant in hypothesis testing are as follows: function & properties→usefulness; security→ease of use; applications→ease of use; applications→usefulness; perceived cost→satisfaction; social influence→usefulness; ease of use→usefulness; satisfaction→purchase intentions; usefulness→purchase intentions. In particular, the usefulness (.297) compared to the satisfaction (.578) appeared to have greater impact on purchase intentions. The relationship between factors affecting purchase intentions appeared to show statistically significant difference between Seoul and Beijing. Social influence appeared to have significant impact on purchase intentions in Seoul, but not in Beijing. Beijing compared to Seoul showed more significant impact than usefulness. Consumers in Seoul seemed more interested in ‘application.’ In contrast, Beijing consumers appeared to react more strongly to perceived cost.
KW - TAM: Technology Acceptance Model;China;Smartphones;Purchase Intentions;Factor Analysis
DO - 10.18107/japs.2011.18.2.007
ER -

Cho, Hyun Jun and Chen XU. (2011). An Empirical Study of Consumers' Smartphone Purchase Intentions in Korea and China. Journal of Asia-Pacific Studies, 18(2), 145-169.

Cho, Hyun Jun and Chen XU. 2011, "An Empirical Study of Consumers' Smartphone Purchase Intentions in Korea and China", Journal of Asia-Pacific Studies, vol.18, no.2 pp.145-169. Available from: doi:10.18107/japs.2011.18.2.007

Cho, Hyun Jun, Chen XU "An Empirical Study of Consumers' Smartphone Purchase Intentions in Korea and China" Journal of Asia-Pacific Studies 18.2 pp.145-169 (2011) : 145.

Cho, Hyun Jun, Chen XU. An Empirical Study of Consumers' Smartphone Purchase Intentions in Korea and China. 2011; 18(2), 145-169. Available from: doi:10.18107/japs.2011.18.2.007

Cho, Hyun Jun and Chen XU. "An Empirical Study of Consumers' Smartphone Purchase Intentions in Korea and China" Journal of Asia-Pacific Studies 18, no.2 (2011) : 145-169.doi: 10.18107/japs.2011.18.2.007

Cho, Hyun Jun; Chen XU. An Empirical Study of Consumers' Smartphone Purchase Intentions in Korea and China. Journal of Asia-Pacific Studies, 18(2), 145-169. doi: 10.18107/japs.2011.18.2.007

Cho, Hyun Jun; Chen XU. An Empirical Study of Consumers' Smartphone Purchase Intentions in Korea and China. Journal of Asia-Pacific Studies. 2011; 18(2) 145-169. doi: 10.18107/japs.2011.18.2.007

Cho, Hyun Jun, Chen XU. An Empirical Study of Consumers' Smartphone Purchase Intentions in Korea and China. 2011; 18(2), 145-169. Available from: doi:10.18107/japs.2011.18.2.007

Cho, Hyun Jun and Chen XU. "An Empirical Study of Consumers' Smartphone Purchase Intentions in Korea and China" Journal of Asia-Pacific Studies 18, no.2 (2011) : 145-169.doi: 10.18107/japs.2011.18.2.007