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Strengthening Cooperation between Invest Mongolia Agency and KOTRA: From the Perspective of Synergy Opportunities

Kim, Bo Ra 1,  SONG BYEONG GU 1

1단국대학교

Accredited

ABSTRACT

Developing a framework for the IMA’s external cooperation strengthening is becoming a challenge for the Saikhanbileg government. However, researches to support the Mongolian government to meet such a challenge are almost inexistent. The purpose of this study is, therefore, to investigate how to strengthen the IMA’s cooperation with foreign countries’ IPAs and develop its framework. To reach this purpose, the study adopts an analytical approach of the synergy opportunities of organizations and using this approach, it examines how IMA can strengthen its cooperation with a foreign country IPA, particularly a Korean IPA, Korea Trade Investment Promotion Agency (KOTRA). The study finds that IMA can strengthen its cooperation with KOTRA by taking six synergy opportunities such as the shared know-how, shared tangible resources, pooled negotiating power, coordinated strategies, vertical integration and combined business creation. The study suggests that to take synergy opportunities and strengthen its cooperation with KOTRA, IMA is needed to develop a system for external cooperation, clearly identify sector-specific investment opportunities in Mongolia, influence KOTRA Business Center’s FDI promotion activities in Mongolia, enter into partnership contracts with relevant organizations and expand its FDI promotion activities.

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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* References for papers published after 2023 are currently being built.

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