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Tourist Gaze and Cultural Attitude of Korean Tourists in Taiwan: Routinization of Schedule, Standardization of Taste and Re-Contextualization of Place

  • Journal of Asia-Pacific Studies
  • Abbr : JAPS
  • 2017, 24(4), pp.41-73
  • DOI : 10.18107/japs.2017.24.4.002
  • Publisher : Institute of Global Affairs
  • Research Area : Social Science > Social Science in general
  • Received : November 17, 2017
  • Accepted : December 15, 2017
  • Published : December 30, 2017

LEE Eungchel 1

1덕성여자대학교

Accredited

ABSTRACT

This article seeks to understand the cultural meaning of travel in which many Korean people are interested in recent years. Focusing on the recent popularity of trip to Taiwan, I tried to analyze what Taiwan means to Korean travelers. More specifically, I would like to find some cultural patterns of their travel style in Taiwan and analyze what kind of images are constructed for Taiwan through travel, and what factors affect image formation. Since 2010, there has been an increase in the number of Koreans going to Taiwan for travel. This trend is affected by the growing interest in Taiwan after the release of some modern Taiwanese films in Korea, positive attitude based on the popularity of K-Pop and Korean popular culture, and a little bit cheap price of goods and foods in Taiwan. Most of Korean tourists in Taiwan get information about their trips mainly through the Internet. The fact that travelers depend on very similar information via the Internet makes them traveling on a routinized schedule and consuming similar products. Although travelers are aware of this situation, it is believed that it creates the experiential value of the tourist site. Korean tourists think Taiwan is clean and the Taiwanese are friendly compared to mainland China, but they have a strong resistance to the ‘scent of Taiwan’, which is unfamiliar to Koreans. This leads to an attitude that the local traditional culture is difficult to accept easily. Moreover, many Korean travelers do not have much interest in the past situation and the history of places where they visit. This is the cultural attitude to Taiwan which Korean tourists have.

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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