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A Study on the Negative Oral Transmission of Visitors the Service Quality Factors in Local Culture

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2008, 13(6), pp.315-324
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science

Dong-su Lee 1 이동순 1

1조선대학교

Accredited

ABSTRACT

This study purposes the research to present local government and theoretical implications by analyzing the dissatisfaction and the negative oral transmission with the service quality in local festival. For these purposes, authors summarized the current researches on the significance of the local festivals and dissatisfied attitude, dissatisfaction and negative oral transmission with the service quality in local festival. The following conclusions were derived Gangjin Celadon Festival. First, Gangjin Celadon Festival is affected directly by responsiveness and assurance of the service quality in local festival. Second, results of the summary of findings in hypothesis proves to be affected the most dissatisfaction. The analytic results of this study presented the theoretical implications and policy suggestions of the local festival.

Citation status

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