@article{ART001295441},
author={Dong-su Lee and 이동순},
title={A Study on the Negative Oral Transmission of Visitors the Service Quality Factors in Local Culture},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2008},
volume={13},
number={6},
pages={315-324}
TY - JOUR
AU - Dong-su Lee
AU - 이동순
TI - A Study on the Negative Oral Transmission of Visitors the Service Quality Factors in Local Culture
JO - Journal of The Korea Society of Computer and Information
PY - 2008
VL - 13
IS - 6
PB - The Korean Society Of Computer And Information
SP - 315
EP - 324
SN - 1598-849X
AB - This study purposes the research to present local government and theoretical implications by analyzing the dissatisfaction and the negative oral transmission with the service quality in local festival. For these purposes, authors summarized the current researches on the significance of the local festivals and dissatisfied attitude, dissatisfaction and negative oral transmission with the service quality in local festival. The following conclusions were derived Gangjin Celadon Festival. First, Gangjin Celadon Festival is affected directly by responsiveness and assurance of the service quality in local festival. Second, results of the summary of findings in hypothesis proves to be affected the most dissatisfaction. The analytic results of this study presented the theoretical implications and policy suggestions of the local festival.
KW - 지역축제(local festival);불만족(dissatisfaction);부정적 구전(negative oral transmission);강진청자문화제(Gangjin Celadon Festival)
DO -
UR -
ER -
Dong-su Lee and 이동순. (2008). A Study on the Negative Oral Transmission of Visitors the Service Quality Factors in Local Culture. Journal of The Korea Society of Computer and Information, 13(6), 315-324.
Dong-su Lee and 이동순. 2008, "A Study on the Negative Oral Transmission of Visitors the Service Quality Factors in Local Culture", Journal of The Korea Society of Computer and Information, vol.13, no.6 pp.315-324.
Dong-su Lee, 이동순 "A Study on the Negative Oral Transmission of Visitors the Service Quality Factors in Local Culture" Journal of The Korea Society of Computer and Information 13.6 pp.315-324 (2008) : 315.
Dong-su Lee, 이동순. A Study on the Negative Oral Transmission of Visitors the Service Quality Factors in Local Culture. 2008; 13(6), 315-324.
Dong-su Lee and 이동순. "A Study on the Negative Oral Transmission of Visitors the Service Quality Factors in Local Culture" Journal of The Korea Society of Computer and Information 13, no.6 (2008) : 315-324.
Dong-su Lee; 이동순. A Study on the Negative Oral Transmission of Visitors the Service Quality Factors in Local Culture. Journal of The Korea Society of Computer and Information, 13(6), 315-324.
Dong-su Lee; 이동순. A Study on the Negative Oral Transmission of Visitors the Service Quality Factors in Local Culture. Journal of The Korea Society of Computer and Information. 2008; 13(6) 315-324.
Dong-su Lee, 이동순. A Study on the Negative Oral Transmission of Visitors the Service Quality Factors in Local Culture. 2008; 13(6), 315-324.
Dong-su Lee and 이동순. "A Study on the Negative Oral Transmission of Visitors the Service Quality Factors in Local Culture" Journal of The Korea Society of Computer and Information 13, no.6 (2008) : 315-324.
