@article{ART001508882},
author={진병운 and 조영성 and 류근호},
title={Personalized e-Commerce Recommendation System using RFM method and Association Rules},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2010},
volume={15},
number={12},
pages={227-235}
TY - JOUR
AU - 진병운
AU - 조영성
AU - 류근호
TI - Personalized e-Commerce Recommendation System using RFM method and Association Rules
JO - Journal of The Korea Society of Computer and Information
PY - 2010
VL - 15
IS - 12
PB - The Korean Society Of Computer And Information
SP - 227
EP - 235
SN - 1598-849X
AB - This paper proposes the recommendation system which is advanced using RFM method and Association Rules in e-Commerce. Using a implicit method which is not used user's profile for rating, it is necessary for user to keep the RFM score and Association Rules about users and items based on the whole purchased data in order to recommend the items. This proposing system is possible to advance recommendation system using RFM method and Association Rules for cross-selling, and also this system can avoid the duplicated recommendation by the cross comparison with having recommended items before. And also, it's efficient for them to build the strategy for marketing and crm(customer relationship management). It can be improved and evaluated according to the criteria of logicality through the experiment with dataset collected in a cosmetic cyber shopping mall. Finally, it is able to realize the personalized recommendation system for one to one web marketing in e-Commerce.
KW - RFM기법(RFM Method);연관규칙(Association Rules);교차판매(Cross-Selling);추천시스템(recommend system);전자상거래(e-Commerce)
DO -
UR -
ER -
진병운, 조영성 and 류근호. (2010). Personalized e-Commerce Recommendation System using RFM method and Association Rules. Journal of The Korea Society of Computer and Information, 15(12), 227-235.
진병운, 조영성 and 류근호. 2010, "Personalized e-Commerce Recommendation System using RFM method and Association Rules", Journal of The Korea Society of Computer and Information, vol.15, no.12 pp.227-235.
진병운, 조영성, 류근호 "Personalized e-Commerce Recommendation System using RFM method and Association Rules" Journal of The Korea Society of Computer and Information 15.12 pp.227-235 (2010) : 227.
진병운, 조영성, 류근호. Personalized e-Commerce Recommendation System using RFM method and Association Rules. 2010; 15(12), 227-235.
진병운, 조영성 and 류근호. "Personalized e-Commerce Recommendation System using RFM method and Association Rules" Journal of The Korea Society of Computer and Information 15, no.12 (2010) : 227-235.
진병운; 조영성; 류근호. Personalized e-Commerce Recommendation System using RFM method and Association Rules. Journal of The Korea Society of Computer and Information, 15(12), 227-235.
진병운; 조영성; 류근호. Personalized e-Commerce Recommendation System using RFM method and Association Rules. Journal of The Korea Society of Computer and Information. 2010; 15(12) 227-235.
진병운, 조영성, 류근호. Personalized e-Commerce Recommendation System using RFM method and Association Rules. 2010; 15(12), 227-235.
진병운, 조영성 and 류근호. "Personalized e-Commerce Recommendation System using RFM method and Association Rules" Journal of The Korea Society of Computer and Information 15, no.12 (2010) : 227-235.
