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Predicting IT-based Robot Adoption in Korea: By Integrating TAM and EDT

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2010, 15(12), pp.237-245
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science

YooJung Kim 1 Jongsoo Yoon 2 Hyung-Seok Lee 3

1호서대학교
2강남대학교
3충북대학교

Accredited

ABSTRACT

Korea Communications Commission (KCC) has been providing the pilot service of URC(Ubiquitous Robot Companion), which is a network-based personal robot, to 1000 Korean households since 2006 to define potential users’ needs and adoption behaviors. Personal innovativeness might play a critical role in adoption of URC services by users because much sophisticated and convergence technologies are incorporated into URC services. Also, defining not only perceived beliefs about URC services but also expected beliefs about them are very crucial to reduce disconfirmation between users’ perception and expectation of URC services. From this point of view, this paper aimed to examine robot users’ adoption behavior by considering constructs such as personal innovativeness, usefulness (perceived usefulness - expected usefulness, P-E), user attitude, and intention to use. The findings reveal that personal innovativeness is negatively related to usefulness (P-E) whereas usefulness (P-E) influences significantly and positively on user attitude. It is also shown that usefulness (P-E) and user attitude have strong positive effects on intention to use.

Citation status

* References for papers published after 2022 are currently being built.