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Marketing service activation strategies for the floral market products in the cyber shopping mall environment

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2013, 18(8), pp.149-156
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science

Seong-Yoon Shin ORD ID 1 Hyun Chang LEE 2

1군산대학교
2원광대학교

Accredited

ABSTRACT

TAmong various forms of online shopping with the development of online shopping and the rapid growth of IT technology, the intense competition also more deepen. The strategies for differentiated marketing and features for competitiveness of businesses in the online and offline shopping areas are required that our marketing target be settled the flower marketing by analyzing. In case of the flower market, the movement of the market from offline market to online market has been occurred and processed concurrently. Market entry and competitiveness of small companies is becoming very difficult because larger companies have been formed national market networks. Therefore, in this research, we suggest ways to enhance flower delivery service to the market from the top ranked site analysis, market situation analysis and service strategy plan for the activation of the online flower market. Also, we describe how to realize the above mentioned strategies through a site building. We can expect to strengthen flower market activation and competitiveness through the flower delivery service enhancement

Citation status

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