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Effect of socal media use motive and credibility on social capital

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2014, 19(10), pp.207-219
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science

박진우 1 김덕중 2

1광운대학교
2한양대학교

Accredited

ABSTRACT

The purpose of this study was to investigate the effect of social media use motive and credibility onsocial capital. In particular, it explored the motivations for the use of most influential SNS in Korea,Facebook. The result of analysis showed that the use motive, information exchange and makingrelationship, influenced significantly on social capital. Second, the credibility of social media influencedsignificantly on social capital(bonding social capital and bridging capital).

Citation status

* References for papers published after 2022 are currently being built.

This paper was written with support from the National Research Foundation of Korea.