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The Success of Animation in Korean Film Industry: An Exploratory Analysis

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2014, 19(12), pp.57-70
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science

Hyo Kim 1

1아주대학교

Accredited

ABSTRACT

The study proposes an exploratory analysis on the success of animation films in Korea industry. Itidentifies animation films that have been successful in the Korean film industry during 2004-2013 periodand explores (1) how the number of screens allocated to the films have been changed; (2) what are themajor factors that influence the success of the films; (3) what are the differences between Japan and theUS animation in terms of plots and genres; and (4) how the characteristics of the US animations are related to the success of the US market, the global market, and Korean market. Analyses show that thenumber of screens allocated to the animation films has been consistently increased due to the verticalintegration of Korean film industry; and the (FTA) period, months in year (summer and winter breakmonths for middle and high school students), and the number of screens allocated to the films were themajor factors influencing the financial success of animations. It also finds that specific characteristicsembedded in its own cultural trait were shown in the plots and genres in the animations. Lastly the studyalso finds that specific set of characteristics extracted from IMDB site influence certain markets. Budgetsand actor’s power were found to influence the success in the US market while period (pre-FTA, FTA,post-FTA) only influence the success in Korean market. The study points out that the success of the USand Japan animations in Korean film industry are due to the historicity of animation cultures which are notfound in Korean animation industry.

Citation status

* References for papers published after 2022 are currently being built.