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Fashion Glasses: Marketing Service Activation Strategy to Intensify the product in On-line Environment

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2015, 20(3), pp.139-144
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science

Seong-Yoon Shin ORD ID 1 Hyun Chang LEE 2

1군산대학교
2원광대학교

Accredited

ABSTRACT

Recently, to satisfy the customer's requirements for glasses such as rating of glasses or choosing,glasses industry is supporting various types and tools for making one's appearance good. Among variousforms of online shopping with the development of online shopping and the rapid growth of IT technology,the intense competition also more deepen. The strategies for differentiated marketing and features forcompetitiveness of businesses in the online and offline shopping areas are required that our marketingtarget be settled the glasses marketing by analyzing. In this research, we study the strategy for implementing a site for glasses to customizing a person not to distinguish whether the customer is olderor younger etc. For the purpose of implementing a site for glasses, first, we suggest a differentiatedmethodology through analysis of glasses industry service and features of existential representative glassessites. Through the activation of the marketing strategies, marketing in a glasses market is expected to becompetitive.

Citation status

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