@article{ART001976046},
author={RHO, HYUNG JIN},
title={An Empirical Study on the Innovation Strategy of User Experience by Utilizing Digital Technology},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2015},
volume={20},
number={3},
pages={169-176}
TY - JOUR
AU - RHO, HYUNG JIN
TI - An Empirical Study on the Innovation Strategy of User Experience by Utilizing Digital Technology
JO - Journal of The Korea Society of Computer and Information
PY - 2015
VL - 20
IS - 3
PB - The Korean Society Of Computer And Information
SP - 169
EP - 176
SN - 1598-849X
AB - The purpose of this paper is to study renovation plan of value chain from a user's viewpoint by makingpractical application of digital technology. And it is surely meaningful to investigate the importantmotivation factors of continuous using smart-phone, and to analyze the improving effect toward to the quality of life in continuous using smart-phone. By this study we can expect the value improving effect ofuser experience.
The results of hypothesis testing can be summarized as follows:First, the hypothesis that positive affect has a plus effect on pragmatic value is accepted. Secondly,the hypothesis that positive affect has a plus effect on hedonic value is accepted. Thirdly, the hypothesisthat negative affect has a minus effect on pragmatic value is accepted. Fourthly, the hypothesis thatnegative affect has a minus effect on pragmatic value is rejected. Fifthly, the hypothesis that pragmaticvalue has a plus effect on life satisfaction is accepted. Sixthly, the hypothesis that hedonic value has a pluseffect on life satisfaction is rejected.
In the competition among enterprises, user experience instead of goods themselves became influentialas a differential factor. And many advanced enterprises began taking a serious view of customer'shappiness and user experience improvement.
KW - digital technology;smart-phone;user experience;positive affect;negative affect;pragmatic value;hedonic value;life satisfaction
DO -
UR -
ER -
RHO, HYUNG JIN. (2015). An Empirical Study on the Innovation Strategy of User Experience by Utilizing Digital Technology. Journal of The Korea Society of Computer and Information, 20(3), 169-176.
RHO, HYUNG JIN. 2015, "An Empirical Study on the Innovation Strategy of User Experience by Utilizing Digital Technology", Journal of The Korea Society of Computer and Information, vol.20, no.3 pp.169-176.
RHO, HYUNG JIN "An Empirical Study on the Innovation Strategy of User Experience by Utilizing Digital Technology" Journal of The Korea Society of Computer and Information 20.3 pp.169-176 (2015) : 169.
RHO, HYUNG JIN. An Empirical Study on the Innovation Strategy of User Experience by Utilizing Digital Technology. 2015; 20(3), 169-176.
RHO, HYUNG JIN. "An Empirical Study on the Innovation Strategy of User Experience by Utilizing Digital Technology" Journal of The Korea Society of Computer and Information 20, no.3 (2015) : 169-176.
RHO, HYUNG JIN. An Empirical Study on the Innovation Strategy of User Experience by Utilizing Digital Technology. Journal of The Korea Society of Computer and Information, 20(3), 169-176.
RHO, HYUNG JIN. An Empirical Study on the Innovation Strategy of User Experience by Utilizing Digital Technology. Journal of The Korea Society of Computer and Information. 2015; 20(3) 169-176.
RHO, HYUNG JIN. An Empirical Study on the Innovation Strategy of User Experience by Utilizing Digital Technology. 2015; 20(3), 169-176.
RHO, HYUNG JIN. "An Empirical Study on the Innovation Strategy of User Experience by Utilizing Digital Technology" Journal of The Korea Society of Computer and Information 20, no.3 (2015) : 169-176.
