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An Empirical Study on the Innovation Strategy of User Experience by Utilizing Digital Technology

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2015, 20(3), pp.169-176
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science

RHO, HYUNG JIN 1

1경기대학교

Accredited

ABSTRACT

The purpose of this paper is to study renovation plan of value chain from a user's viewpoint by makingpractical application of digital technology. And it is surely meaningful to investigate the importantmotivation factors of continuous using smart-phone, and to analyze the improving effect toward to the quality of life in continuous using smart-phone. By this study we can expect the value improving effect ofuser experience. The results of hypothesis testing can be summarized as follows:First, the hypothesis that positive affect has a plus effect on pragmatic value is accepted. Secondly,the hypothesis that positive affect has a plus effect on hedonic value is accepted. Thirdly, the hypothesisthat negative affect has a minus effect on pragmatic value is accepted. Fourthly, the hypothesis thatnegative affect has a minus effect on pragmatic value is rejected. Fifthly, the hypothesis that pragmaticvalue has a plus effect on life satisfaction is accepted. Sixthly, the hypothesis that hedonic value has a pluseffect on life satisfaction is rejected. In the competition among enterprises, user experience instead of goods themselves became influentialas a differential factor. And many advanced enterprises began taking a serious view of customer'shappiness and user experience improvement.

Citation status

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