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Major Predictors of User's Continuance Intention to Provide information: In the Context of Online Community and Social Media

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2016, 21(2), pp.113-122
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science

Kang Jae Jung 1 YooJung Kim 2

1제주대학교
2호서대학교

Accredited

ABSTRACT

This study investigates how anticipated value(attainment value, intrinsic value, utility value, and reward value) and self-efficacy in providing information have an influence on continuance intention to provide information in the context of online community or social media. We propose a conceptual model for examining the framework for the effect of anticipated value on attitude toward providing information, and the effect of attitude toward providing information and self-efficacy in providing information on continuance intention to provide information. Proposed research model is empirically assessed using the survey data obtained from 221 respondents in Korea. Results show that attainment value and intrinsic value have a significant impact on attitude toward providing information, whereas utility value and reward value are found to be insignificant. In addition, attitude toward providing information and self-efficacy in providing information are positively and significantly related to continuance intention to provide information.

Citation status

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