@article{ART002093156},
author={Hyung Jun Ahn},
title={The Usage Characteristics of Twitter, and Their Relationship with Gender, Age, and Brand Preferences},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2016},
volume={21},
number={3},
pages={73-81}
TY - JOUR
AU - Hyung Jun Ahn
TI - The Usage Characteristics of Twitter, and Their Relationship with Gender, Age, and Brand Preferences
JO - Journal of The Korea Society of Computer and Information
PY - 2016
VL - 21
IS - 3
PB - The Korean Society Of Computer And Information
SP - 73
EP - 81
SN - 1598-849X
AB - With the increasing popularity of social network services (SNSs), there have been many attempts to analyze the users of SNSs. By doing so, the characteristics and preferences of the users can be understood, which can help companies provide personalized information and services that they need or are relevant for them. This study aimed to analyze the usage behavior of Korean Twitter users from various perspectives to deepen the understanding of it. For this research goal, an online survey was conducted for the users of Twitter and the data about their actual usage were collected using the open API of Twitter. Factor analysis of the data revealed five factors that explain about 69.3% of the usage variables. It was also investigated how the factors are related to gender, age, and brand preferences. The results showed that the usage behavior of Twitter is largely affected by age (p<0.001), and also by gender through an interaction effect (p<0.05). Also, the factors showed significant statistical correlations with the brand preferences of the users.
KW - SNS;Twitter;brand preference;user characteristics
DO -
UR -
ER -
Hyung Jun Ahn. (2016). The Usage Characteristics of Twitter, and Their Relationship with Gender, Age, and Brand Preferences. Journal of The Korea Society of Computer and Information, 21(3), 73-81.
Hyung Jun Ahn. 2016, "The Usage Characteristics of Twitter, and Their Relationship with Gender, Age, and Brand Preferences", Journal of The Korea Society of Computer and Information, vol.21, no.3 pp.73-81.
Hyung Jun Ahn "The Usage Characteristics of Twitter, and Their Relationship with Gender, Age, and Brand Preferences" Journal of The Korea Society of Computer and Information 21.3 pp.73-81 (2016) : 73.
Hyung Jun Ahn. The Usage Characteristics of Twitter, and Their Relationship with Gender, Age, and Brand Preferences. 2016; 21(3), 73-81.
Hyung Jun Ahn. "The Usage Characteristics of Twitter, and Their Relationship with Gender, Age, and Brand Preferences" Journal of The Korea Society of Computer and Information 21, no.3 (2016) : 73-81.
Hyung Jun Ahn. The Usage Characteristics of Twitter, and Their Relationship with Gender, Age, and Brand Preferences. Journal of The Korea Society of Computer and Information, 21(3), 73-81.
Hyung Jun Ahn. The Usage Characteristics of Twitter, and Their Relationship with Gender, Age, and Brand Preferences. Journal of The Korea Society of Computer and Information. 2016; 21(3) 73-81.
Hyung Jun Ahn. The Usage Characteristics of Twitter, and Their Relationship with Gender, Age, and Brand Preferences. 2016; 21(3), 73-81.
Hyung Jun Ahn. "The Usage Characteristics of Twitter, and Their Relationship with Gender, Age, and Brand Preferences" Journal of The Korea Society of Computer and Information 21, no.3 (2016) : 73-81.
