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@article{ART002149290},
author={Yeon S. Ahn},
title={The Effect Factors on the Purchase Intension of Smart Car as of High Innovative Technology and Product; Consumer's Individual Attributes, Perceived Benefit and Switching Cost},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2016},
volume={21},
number={9},
pages={113-119}

TY - JOUR
AU - Yeon S. Ahn
TI - The Effect Factors on the Purchase Intension of Smart Car as of High Innovative Technology and Product; Consumer's Individual Attributes, Perceived Benefit and Switching Cost
JO - Journal of The Korea Society of Computer and Information
PY - 2016
VL - 21
IS - 9
PB - The Korean Society Of Computer And Information
SP - 113
EP - 119
SN - 1598-849X
AB - In this paper, a research model is proved empirically which includes factors related on the purchase intention of smart car as high innovative product in advance of commercialization. As one of relating to consumer’s expectation benefit factors, individual attribute factor includes product knowledge, individual innovativeness, and sociality. Consumer’s expectation benefit factor includes perceived ease-of-use, usefulness, and enjoyment. As of switching cost variables, there are financial, uncertainty, relational and psychological switching costs factors. Analysis were performed using data from the 257 respondents as random sampling among potential consumers. Purchase intention were affected by individual innovativeness mediated by perceived enjoyment, and individual sociality by perceived ease-of-use and enjoyment also. Relational switching costs factor was only a significant control variable between purchase intention with consumer’s expectation benefit factor. This result presents some implications for making the new smart car’s detail concept and marketing strategy related to targeting the consumer as high innovative product and technology firms including smart car makers.
KW - Smart Car;Purchase Intention;Expectation Benefit;Switching Cost;High Innovative Product
DO -
UR -
ER -

Yeon S. Ahn. (2016). The Effect Factors on the Purchase Intension of Smart Car as of High Innovative Technology and Product; Consumer's Individual Attributes, Perceived Benefit and Switching Cost. Journal of The Korea Society of Computer and Information, 21(9), 113-119.

Yeon S. Ahn. 2016, "The Effect Factors on the Purchase Intension of Smart Car as of High Innovative Technology and Product; Consumer's Individual Attributes, Perceived Benefit and Switching Cost", Journal of The Korea Society of Computer and Information, vol.21, no.9 pp.113-119.

Yeon S. Ahn "The Effect Factors on the Purchase Intension of Smart Car as of High Innovative Technology and Product; Consumer's Individual Attributes, Perceived Benefit and Switching Cost" Journal of The Korea Society of Computer and Information 21.9 pp.113-119 (2016) : 113.

Yeon S. Ahn. The Effect Factors on the Purchase Intension of Smart Car as of High Innovative Technology and Product; Consumer's Individual Attributes, Perceived Benefit and Switching Cost. 2016; 21(9), 113-119.

Yeon S. Ahn. "The Effect Factors on the Purchase Intension of Smart Car as of High Innovative Technology and Product; Consumer's Individual Attributes, Perceived Benefit and Switching Cost" Journal of The Korea Society of Computer and Information 21, no.9 (2016) : 113-119.

Yeon S. Ahn. The Effect Factors on the Purchase Intension of Smart Car as of High Innovative Technology and Product; Consumer's Individual Attributes, Perceived Benefit and Switching Cost. Journal of The Korea Society of Computer and Information, 21(9), 113-119.

Yeon S. Ahn. The Effect Factors on the Purchase Intension of Smart Car as of High Innovative Technology and Product; Consumer's Individual Attributes, Perceived Benefit and Switching Cost. Journal of The Korea Society of Computer and Information. 2016; 21(9) 113-119.

Yeon S. Ahn. The Effect Factors on the Purchase Intension of Smart Car as of High Innovative Technology and Product; Consumer's Individual Attributes, Perceived Benefit and Switching Cost. 2016; 21(9), 113-119.

Yeon S. Ahn. "The Effect Factors on the Purchase Intension of Smart Car as of High Innovative Technology and Product; Consumer's Individual Attributes, Perceived Benefit and Switching Cost" Journal of The Korea Society of Computer and Information 21, no.9 (2016) : 113-119.