@article{ART002199599},
author={kim boram and Yongik Yoon and Mansoo Chung},
title={A Hedonic Model Effects for Consumer-oriented Retargeting Advertising Based on Internet of Things},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2017},
volume={22},
number={2},
pages={75-80},
doi={10.9708/jksci.2017.22.02.075}
TY - JOUR
AU - kim boram
AU - Yongik Yoon
AU - Mansoo Chung
TI - A Hedonic Model Effects for Consumer-oriented Retargeting Advertising Based on Internet of Things
JO - Journal of The Korea Society of Computer and Information
PY - 2017
VL - 22
IS - 2
PB - The Korean Society Of Computer And Information
SP - 75
EP - 80
SN - 1598-849X
AB - In this study, we developed a Hedonic Model for Retargeting Advertising Based on Consumer-centerd IoT space for offering useful, interest, and interactive information to consumer.
And most existing relative researches about Internet of Things but, this paper focusing on the Type of information, humor, and interactive and analyze the attitude and clicks intention to Retargeting Advertising Based on Consumer-centerd Internet of Things. According to the results, humor Advertising is positively related to attitude and click intention toward Internet of Things Advertising.
But information Ad and interactive Ad affect positive to click intention. This is mean that click intention is more immediate reaction of consumers in the IoT space. Therefore Future research will be designed in a more interactive elements that can lead to positive reaction of consumers on the Internet of Things be more effective if you advertise advertising.
KW - lnternet of Things;Big Data;Hedonic Model;Retargeting Advertising;IoT Space
DO - 10.9708/jksci.2017.22.02.075
ER -
kim boram, Yongik Yoon and Mansoo Chung. (2017). A Hedonic Model Effects for Consumer-oriented Retargeting Advertising Based on Internet of Things. Journal of The Korea Society of Computer and Information, 22(2), 75-80.
kim boram, Yongik Yoon and Mansoo Chung. 2017, "A Hedonic Model Effects for Consumer-oriented Retargeting Advertising Based on Internet of Things", Journal of The Korea Society of Computer and Information, vol.22, no.2 pp.75-80. Available from: doi:10.9708/jksci.2017.22.02.075
kim boram, Yongik Yoon, Mansoo Chung "A Hedonic Model Effects for Consumer-oriented Retargeting Advertising Based on Internet of Things" Journal of The Korea Society of Computer and Information 22.2 pp.75-80 (2017) : 75.
kim boram, Yongik Yoon, Mansoo Chung. A Hedonic Model Effects for Consumer-oriented Retargeting Advertising Based on Internet of Things. 2017; 22(2), 75-80. Available from: doi:10.9708/jksci.2017.22.02.075
kim boram, Yongik Yoon and Mansoo Chung. "A Hedonic Model Effects for Consumer-oriented Retargeting Advertising Based on Internet of Things" Journal of The Korea Society of Computer and Information 22, no.2 (2017) : 75-80.doi: 10.9708/jksci.2017.22.02.075
kim boram; Yongik Yoon; Mansoo Chung. A Hedonic Model Effects for Consumer-oriented Retargeting Advertising Based on Internet of Things. Journal of The Korea Society of Computer and Information, 22(2), 75-80. doi: 10.9708/jksci.2017.22.02.075
kim boram; Yongik Yoon; Mansoo Chung. A Hedonic Model Effects for Consumer-oriented Retargeting Advertising Based on Internet of Things. Journal of The Korea Society of Computer and Information. 2017; 22(2) 75-80. doi: 10.9708/jksci.2017.22.02.075
kim boram, Yongik Yoon, Mansoo Chung. A Hedonic Model Effects for Consumer-oriented Retargeting Advertising Based on Internet of Things. 2017; 22(2), 75-80. Available from: doi:10.9708/jksci.2017.22.02.075
kim boram, Yongik Yoon and Mansoo Chung. "A Hedonic Model Effects for Consumer-oriented Retargeting Advertising Based on Internet of Things" Journal of The Korea Society of Computer and Information 22, no.2 (2017) : 75-80.doi: 10.9708/jksci.2017.22.02.075
