@article{ART002339649},
author={Hyun Seok Jang and Kun-Chang Lee},
title={Data Mining Approach to Predicting Serial Publication Periods and Mobile Gamification Likelihood for Webtoon Contents},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2018},
volume={23},
number={4},
pages={17-24},
doi={10.9708/jksci.2018.23.04.017}
TY - JOUR
AU - Hyun Seok Jang
AU - Kun-Chang Lee
TI - Data Mining Approach to Predicting Serial Publication Periods and Mobile Gamification Likelihood for Webtoon Contents
JO - Journal of The Korea Society of Computer and Information
PY - 2018
VL - 23
IS - 4
PB - The Korean Society Of Computer And Information
SP - 17
EP - 24
SN - 1598-849X
AB - This paper proposes data mining models relevant to the serial publication periods and mobile gamification likelihood of webtoon contents which were either serialized or completed in platform. The size of the cartoon industry including webtoon takes merely 1% of the total entertainment contents industry in Korea. However, the significance of webtoon business is rapidly growing because its intellectual property can be easily used as an effective OSMU (One Source Multi-Use) vehicle for multiple types of contents such as movie, drama, game, and character-related merchandising. We suggested a set of data mining classifiers that are deemed suitable to provide prediction models for serial publication periods and mobile gamification likelihood for the sake of webtoon contents. As a result, the balanced accuracies are respectively recorded as 85.0% and 59.0%, from the two models.
KW - Webtoon;OSMU;Serial Publication Periods;Mobile Gamification Likelihood;Data Mining Models
DO - 10.9708/jksci.2018.23.04.017
ER -
Hyun Seok Jang and Kun-Chang Lee. (2018). Data Mining Approach to Predicting Serial Publication Periods and Mobile Gamification Likelihood for Webtoon Contents. Journal of The Korea Society of Computer and Information, 23(4), 17-24.
Hyun Seok Jang and Kun-Chang Lee. 2018, "Data Mining Approach to Predicting Serial Publication Periods and Mobile Gamification Likelihood for Webtoon Contents", Journal of The Korea Society of Computer and Information, vol.23, no.4 pp.17-24. Available from: doi:10.9708/jksci.2018.23.04.017
Hyun Seok Jang, Kun-Chang Lee "Data Mining Approach to Predicting Serial Publication Periods and Mobile Gamification Likelihood for Webtoon Contents" Journal of The Korea Society of Computer and Information 23.4 pp.17-24 (2018) : 17.
Hyun Seok Jang, Kun-Chang Lee. Data Mining Approach to Predicting Serial Publication Periods and Mobile Gamification Likelihood for Webtoon Contents. 2018; 23(4), 17-24. Available from: doi:10.9708/jksci.2018.23.04.017
Hyun Seok Jang and Kun-Chang Lee. "Data Mining Approach to Predicting Serial Publication Periods and Mobile Gamification Likelihood for Webtoon Contents" Journal of The Korea Society of Computer and Information 23, no.4 (2018) : 17-24.doi: 10.9708/jksci.2018.23.04.017
Hyun Seok Jang; Kun-Chang Lee. Data Mining Approach to Predicting Serial Publication Periods and Mobile Gamification Likelihood for Webtoon Contents. Journal of The Korea Society of Computer and Information, 23(4), 17-24. doi: 10.9708/jksci.2018.23.04.017
Hyun Seok Jang; Kun-Chang Lee. Data Mining Approach to Predicting Serial Publication Periods and Mobile Gamification Likelihood for Webtoon Contents. Journal of The Korea Society of Computer and Information. 2018; 23(4) 17-24. doi: 10.9708/jksci.2018.23.04.017
Hyun Seok Jang, Kun-Chang Lee. Data Mining Approach to Predicting Serial Publication Periods and Mobile Gamification Likelihood for Webtoon Contents. 2018; 23(4), 17-24. Available from: doi:10.9708/jksci.2018.23.04.017
Hyun Seok Jang and Kun-Chang Lee. "Data Mining Approach to Predicting Serial Publication Periods and Mobile Gamification Likelihood for Webtoon Contents" Journal of The Korea Society of Computer and Information 23, no.4 (2018) : 17-24.doi: 10.9708/jksci.2018.23.04.017
