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@article{ART002356915},
author={Sae Bom Lee and Joon-Young Lee and Jae-Young Moon},
title={What is the Switching Intention from Existing Payment to Mobile Payment Service?},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2018},
volume={23},
number={6},
pages={59-66},
doi={10.9708/jksci.2018.23.06.059}

TY - JOUR
AU - Sae Bom Lee
AU - Joon-Young Lee
AU - Jae-Young Moon
TI - What is the Switching Intention from Existing Payment to Mobile Payment Service?
JO - Journal of The Korea Society of Computer and Information
PY - 2018
VL - 23
IS - 6
PB - The Korean Society Of Computer And Information
SP - 59
EP - 66
SN - 1598-849X
AB - Recently, the use of mobile payment, called “Pay” payment, is increasing such as ‘KakaoPay’ and ‘SamsungPay’. In Korea, various mobile payment services are running and emerging. The purpose of this study is to examine the intention to switch from using existing credit cards or check card to mobile payment service based on the two-factor theory. We empirically examined the effect of the two factors, the factors that enable switching and the factors that inhibit switching. Therefore, the study use switching cost and switching benefit as parameters to confirm the effect on the switching intention. In addition, this study intends to analyze the differences between two subgroups by the degree of personal innovativeness. We survey smartphone users and credit card or check card users, and analyzed the Smart PLS 3.0 using structural equation model to verify the significance of the research hypothesis.
KW - Mobile Payment Service;Switching Intention;Two-Factor Theory;Switching Cost;Switching Benefit;Personal Innovativeness
DO - 10.9708/jksci.2018.23.06.059
ER -

Sae Bom Lee, Joon-Young Lee and Jae-Young Moon. (2018). What is the Switching Intention from Existing Payment to Mobile Payment Service?. Journal of The Korea Society of Computer and Information, 23(6), 59-66.

Sae Bom Lee, Joon-Young Lee and Jae-Young Moon. 2018, "What is the Switching Intention from Existing Payment to Mobile Payment Service?", Journal of The Korea Society of Computer and Information, vol.23, no.6 pp.59-66. Available from: doi:10.9708/jksci.2018.23.06.059

Sae Bom Lee, Joon-Young Lee, Jae-Young Moon "What is the Switching Intention from Existing Payment to Mobile Payment Service?" Journal of The Korea Society of Computer and Information 23.6 pp.59-66 (2018) : 59.

Sae Bom Lee, Joon-Young Lee, Jae-Young Moon. What is the Switching Intention from Existing Payment to Mobile Payment Service?. 2018; 23(6), 59-66. Available from: doi:10.9708/jksci.2018.23.06.059

Sae Bom Lee, Joon-Young Lee and Jae-Young Moon. "What is the Switching Intention from Existing Payment to Mobile Payment Service?" Journal of The Korea Society of Computer and Information 23, no.6 (2018) : 59-66.doi: 10.9708/jksci.2018.23.06.059

Sae Bom Lee; Joon-Young Lee; Jae-Young Moon. What is the Switching Intention from Existing Payment to Mobile Payment Service?. Journal of The Korea Society of Computer and Information, 23(6), 59-66. doi: 10.9708/jksci.2018.23.06.059

Sae Bom Lee; Joon-Young Lee; Jae-Young Moon. What is the Switching Intention from Existing Payment to Mobile Payment Service?. Journal of The Korea Society of Computer and Information. 2018; 23(6) 59-66. doi: 10.9708/jksci.2018.23.06.059

Sae Bom Lee, Joon-Young Lee, Jae-Young Moon. What is the Switching Intention from Existing Payment to Mobile Payment Service?. 2018; 23(6), 59-66. Available from: doi:10.9708/jksci.2018.23.06.059

Sae Bom Lee, Joon-Young Lee and Jae-Young Moon. "What is the Switching Intention from Existing Payment to Mobile Payment Service?" Journal of The Korea Society of Computer and Information 23, no.6 (2018) : 59-66.doi: 10.9708/jksci.2018.23.06.059