@article{ART002377554},
author={LIU ZIYANG and Hao Li and Yi Chen},
title={Research on Use Motivations of Mobile Payment Adopters: A Case Study on Chinese Oversea Students in South Korea},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2018},
volume={23},
number={8},
pages={59-66},
doi={10.9708/jksci.2018.23.08.059}
TY - JOUR
AU - LIU ZIYANG
AU - Hao Li
AU - Yi Chen
TI - Research on Use Motivations of Mobile Payment Adopters: A Case Study on Chinese Oversea Students in South Korea
JO - Journal of The Korea Society of Computer and Information
PY - 2018
VL - 23
IS - 8
PB - The Korean Society Of Computer And Information
SP - 59
EP - 66
SN - 1598-849X
AB - In this paper we purposes to analyze the motivation of mobile payment adopters. In this study, with unified theory of acceptance and use of technology (UTAUT) model as the basis of research, we set up a structural equation model based on gender, age, experience and voluntary, collected data in the form of a questionnaire survey and analyzed drivers that affected mobile payers. In this study, The necessity of this paper is that the group of Korean students belongs to a special group with nearly 70,000 people. The penetration rate of mobile payment in China is 77%, ranking first in the world, but after the young people came to Korea. There are many obstacles and inconveniences when using mobile payment. We have proposed special subjects for special populations. the survey data were analyzed using SPSS22.0 and AMOS22.0 statistical software and the proposed model was modified. The results show that consumers’ mobile payment is mainly motivated by social influence and performance expectancy. These results are of theoretical value and offer a new direction and implications to mobile payment developers. Besides, they also provide useful information and guidance for enterprises to aim at the market of Chinese oversea students in South Korea.
KW - mobile payment;unified theory of acceptance and use of technology;mobile payment adopters;data analysis and model modification
DO - 10.9708/jksci.2018.23.08.059
ER -
LIU ZIYANG, Hao Li and Yi Chen. (2018). Research on Use Motivations of Mobile Payment Adopters: A Case Study on Chinese Oversea Students in South Korea. Journal of The Korea Society of Computer and Information, 23(8), 59-66.
LIU ZIYANG, Hao Li and Yi Chen. 2018, "Research on Use Motivations of Mobile Payment Adopters: A Case Study on Chinese Oversea Students in South Korea", Journal of The Korea Society of Computer and Information, vol.23, no.8 pp.59-66. Available from: doi:10.9708/jksci.2018.23.08.059
LIU ZIYANG, Hao Li, Yi Chen "Research on Use Motivations of Mobile Payment Adopters: A Case Study on Chinese Oversea Students in South Korea" Journal of The Korea Society of Computer and Information 23.8 pp.59-66 (2018) : 59.
LIU ZIYANG, Hao Li, Yi Chen. Research on Use Motivations of Mobile Payment Adopters: A Case Study on Chinese Oversea Students in South Korea. 2018; 23(8), 59-66. Available from: doi:10.9708/jksci.2018.23.08.059
LIU ZIYANG, Hao Li and Yi Chen. "Research on Use Motivations of Mobile Payment Adopters: A Case Study on Chinese Oversea Students in South Korea" Journal of The Korea Society of Computer and Information 23, no.8 (2018) : 59-66.doi: 10.9708/jksci.2018.23.08.059
LIU ZIYANG; Hao Li; Yi Chen. Research on Use Motivations of Mobile Payment Adopters: A Case Study on Chinese Oversea Students in South Korea. Journal of The Korea Society of Computer and Information, 23(8), 59-66. doi: 10.9708/jksci.2018.23.08.059
LIU ZIYANG; Hao Li; Yi Chen. Research on Use Motivations of Mobile Payment Adopters: A Case Study on Chinese Oversea Students in South Korea. Journal of The Korea Society of Computer and Information. 2018; 23(8) 59-66. doi: 10.9708/jksci.2018.23.08.059
LIU ZIYANG, Hao Li, Yi Chen. Research on Use Motivations of Mobile Payment Adopters: A Case Study on Chinese Oversea Students in South Korea. 2018; 23(8), 59-66. Available from: doi:10.9708/jksci.2018.23.08.059
LIU ZIYANG, Hao Li and Yi Chen. "Research on Use Motivations of Mobile Payment Adopters: A Case Study on Chinese Oversea Students in South Korea" Journal of The Korea Society of Computer and Information 23, no.8 (2018) : 59-66.doi: 10.9708/jksci.2018.23.08.059
