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@article{ART002467592},
author={Seung-Hee Shin and JUNG JI HEE and Jae-Ik Shin},
title={The Effects of Internal Marketing Perceived by Nurses on Self-Efficacy and Hospital Image},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2019},
volume={24},
number={5},
pages={103-111},
doi={10.9708/jksci.2019.24.05.103}

TY - JOUR
AU - Seung-Hee Shin
AU - JUNG JI HEE
AU - Jae-Ik Shin
TI - The Effects of Internal Marketing Perceived by Nurses on Self-Efficacy and Hospital Image
JO - Journal of The Korea Society of Computer and Information
PY - 2019
VL - 24
IS - 5
PB - The Korean Society Of Computer And Information
SP - 103
EP - 111
SN - 1598-849X
AB - The purpose of this study was to investigate how internal marketing affects self-efficacy and hospital image in university hospital nurses. In addition, it was to identify which factors of internal marketing is the most important factor perceived by the nurses. The sample consisted of 228 nurses working in one university hospital located in Changwon city of Gyeongnam province. The measurements included internal communication (5 items), empowerment (5 items), reward (3 items), education and training (5 items), working environment (3 items), leadership (5 items), self-efficacy (5 items), and hospital image (8 items) based on a review of related previous studies. Survey data were analyzed employing SPSS version 20.0 and AMOS version 20.0. The nurses rated internal communication (0.887) of the internal marketing sub-factors the most important, while they evaluated working environment (0.802) the lowest. The internal marketing perceived by nurses has a positive effect on self-efficacy (0.476) and hospital image (0.674). Nurses' self-efficacy also had a positive effect on hospital image (0.226). The findings reveal that the managers should build a positive climate of internal marketing activities in order to enhance nurses’ self-efficacy and hospital image.
KW - Internal Marketing;Self-Efficacy;Hospital Image
DO - 10.9708/jksci.2019.24.05.103
ER -

Seung-Hee Shin, JUNG JI HEE and Jae-Ik Shin. (2019). The Effects of Internal Marketing Perceived by Nurses on Self-Efficacy and Hospital Image. Journal of The Korea Society of Computer and Information, 24(5), 103-111.

Seung-Hee Shin, JUNG JI HEE and Jae-Ik Shin. 2019, "The Effects of Internal Marketing Perceived by Nurses on Self-Efficacy and Hospital Image", Journal of The Korea Society of Computer and Information, vol.24, no.5 pp.103-111. Available from: doi:10.9708/jksci.2019.24.05.103

Seung-Hee Shin, JUNG JI HEE, Jae-Ik Shin "The Effects of Internal Marketing Perceived by Nurses on Self-Efficacy and Hospital Image" Journal of The Korea Society of Computer and Information 24.5 pp.103-111 (2019) : 103.

Seung-Hee Shin, JUNG JI HEE, Jae-Ik Shin. The Effects of Internal Marketing Perceived by Nurses on Self-Efficacy and Hospital Image. 2019; 24(5), 103-111. Available from: doi:10.9708/jksci.2019.24.05.103

Seung-Hee Shin, JUNG JI HEE and Jae-Ik Shin. "The Effects of Internal Marketing Perceived by Nurses on Self-Efficacy and Hospital Image" Journal of The Korea Society of Computer and Information 24, no.5 (2019) : 103-111.doi: 10.9708/jksci.2019.24.05.103

Seung-Hee Shin; JUNG JI HEE; Jae-Ik Shin. The Effects of Internal Marketing Perceived by Nurses on Self-Efficacy and Hospital Image. Journal of The Korea Society of Computer and Information, 24(5), 103-111. doi: 10.9708/jksci.2019.24.05.103

Seung-Hee Shin; JUNG JI HEE; Jae-Ik Shin. The Effects of Internal Marketing Perceived by Nurses on Self-Efficacy and Hospital Image. Journal of The Korea Society of Computer and Information. 2019; 24(5) 103-111. doi: 10.9708/jksci.2019.24.05.103

Seung-Hee Shin, JUNG JI HEE, Jae-Ik Shin. The Effects of Internal Marketing Perceived by Nurses on Self-Efficacy and Hospital Image. 2019; 24(5), 103-111. Available from: doi:10.9708/jksci.2019.24.05.103

Seung-Hee Shin, JUNG JI HEE and Jae-Ik Shin. "The Effects of Internal Marketing Perceived by Nurses on Self-Efficacy and Hospital Image" Journal of The Korea Society of Computer and Information 24, no.5 (2019) : 103-111.doi: 10.9708/jksci.2019.24.05.103