A Study on the Holiday Effect of Purchase Interval of Mobile Phone in Chinese Online B2C Market (중국 B2C 온라인 핸드폰판매량의 명절효과에 대한 연구)

Youngsik Kwak (곽영식); Jae-Won Hong (홍재원); Yongsik Nam (남용식); Nam, Yoon Jung (남윤정)

doi:10.9708/jksci.2019.24.06.205

A Study on the Holiday Effect of Purchase Interval of Mobile Phone in Chinese Online B2C Market

Journal of The Korea Society of Computer and Information
Abbr : JKSCI
2019, 24(6), pp.205-210
DOI : 10.9708/jksci.2019.24.06.205
Publisher : The Korean Society Of Computer And Information
Research Area : Engineering > Computer Science
Received : May 15, 2019
Accepted : May 30, 2019
Published : June 28, 2019

Youngsik Kwak ¹, Jae-Won Hong ¹, Yongsik Nam ², Nam, Yoon Jung ³

¹경남과학기술대학교
²중국제일기획
³비노컨설팅

Accredited

ABSTRACT

The purpose of this study is to demonstrate empirically whether replacement intervals of mobile phones sold in China online B2C are influenced by purchase points such as holidays. If there is a holiday effect, it is expected that the product replacement interval or interpurchase interval will be short compared to the usual one at holiday time. In order to verify this positively, at TMall, one of the largest B2C sites in China, we explored 5,132 replacement cycle intervals and the point of purchase at which one of the sales records of an agent dealing with all multinational mobile phones had minimum two purchase records. As a result, there was a buyer who had shorter replacement period than usual in holiday season. There was no statistically significant difference in the intervals of interchange between holidays. Based on the results, it was found that the mobile phone vendors were aware that purchasing was occurring due to the holiday.

KEYWORDS

Holiday effect, Mobile phone, Online, B2C, China

Citation status

* References for papers published after 2023 are currently being built.

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Journal of The Korea Society of Computer and Information 2023 KCI Impact Factor : 0.65

A Study on the Holiday Effect of Purchase Interval of Mobile Phone in Chinese Online B2C Market

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Citation status

* References for papers published after 2023 are currently being built.

Journal of The Korea Society of Computer and Information 2023 KCI Impact Factor : 0.65

A Study on the Holiday Effect of Purchase Interval of Mobile Phone in Chinese Online B2C Market

ABSTRACT

KEYWORDS

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* References for papers published after 2023 are currently being built.