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A Study on Motivation and Utilization of SNS for High School Students in Korea

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2019, 24(11), pp.271-276
  • DOI : 10.9708/jksci.2019.24.11.271
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science
  • Received : November 5, 2019
  • Accepted : November 18, 2019
  • Published : November 29, 2019

Jae-Young Moon 1

1동서대학교

Accredited

ABSTRACT

The purpose of this study is to examine how social motivation, functional motivation, playful motivation, and psychological motivation affect SNS user satisfaction in order to find out what factors are important to Korean high school students in using SNS. As a result, playful motives, functional motives, and psychological motives except social motives have an effect on SNS user satisfaction, and this satisfaction has a positive effect on students' value formation. These results suggest that the reason why Korean high school students use SNS is that they need it and enjoy it, that is, they use SNS from a personal point of view, and are not related to social phenomena. However, social motives were found to have a positive effect on functional and playful motives. In other words, various social phenomena, which are social motives, provide an opportunity and theme for the use of SNS, and functional motives have positive effects on playful and psychological motives. In other words, the various functions provided by SNS have a positive effect on the selection and use of SNS.

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