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A Study on the Perception of Cyber Money Quality by Individual Characteristics

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2019, 24(12), pp.175-182
  • DOI : 10.9708/jksci.2019.24.12.175
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science
  • Received : October 22, 2019
  • Accepted : December 1, 2019
  • Published : December 31, 2019

Jong-Soo Yoon 1 Gimun Kim 2

1강남대학교
2충남대학교

Accredited

ABSTRACT

While there have been lots of researches on the use of cyber money in online business area, few studies suggested the results on relationship between individual characteristics, including demographic and cyber money usage characteristics, and quality factors of cyber money. Therefore, this study investigates which quality factors of cyber money are perceived to be important, and examines whether the perception of cyber money quality will vary by individual characteristics such as gender, age, cyber money usage frequency, and cyber money usage volume. The results show, based on the statistical analyses using survey questionnaire for cyber money users living in the Seoul metropolitan area, that there are differences in perception of required quality factors of cyber money among the respondents grouped by gender, age, and usage frequency of cyber money. This study could propose a variety of implications for future researches on the use of cyber money in online business areas of home and abroad.

Citation status

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