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Imagination into Reality – Artificial Intelligence (AI) Marketing Changes

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2019, 24(12), pp.183-189
  • DOI : 10.9708/jksci.2019.24.12.183
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science
  • Received : November 6, 2019
  • Accepted : December 23, 2019
  • Published : December 31, 2019

Lee Jin Hee 1

1숭실사이버대학교

Accredited

ABSTRACT

After the fourth industrial revolution, a business that utilizes Artificial Intelligence (AI) is expanding centered around IT industries and it is expected that the quality of AI services will improve. This study aims to examine changes in marketing through the advance and development of AI and to establish and apply marketing strategies to respond to future market changes. Based on existing data, the development of AI technology was examined and looked into changes in marketing and counter strategies through cases overseas and South Korea. Artificial Intelligence technology has a close impact on our lives, changing our lives, and thus changing consumer patterns, perceptions, and consumer culture. In the future, innovative changes in AI technologies will require government policies, the vision of the corporation, and it is necessary to establish longer-term success strategies. Collaboration between companies and industries is also important.

Citation status

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