KJCKorea
Journal Central

@article{ART002537772},
author={Lee Jin Hee},
title={Imagination into Reality – Artificial Intelligence (AI) Marketing Changes},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2019},
volume={24},
number={12},
pages={183-189},
doi={10.9708/jksci.2019.24.12.183}

TY - JOUR
AU - Lee Jin Hee
TI - Imagination into Reality – Artificial Intelligence (AI) Marketing Changes
JO - Journal of The Korea Society of Computer and Information
PY - 2019
VL - 24
IS - 12
PB - The Korean Society Of Computer And Information
SP - 183
EP - 189
SN - 1598-849X
AB - After the fourth industrial revolution, a business that utilizes Artificial Intelligence (AI) is expanding centered around IT industries and it is expected that the quality of AI services will improve. This study aims to examine changes in marketing through the advance and development of AI and to establish and apply marketing strategies to respond to future market changes. Based on existing data, the development of AI technology was examined and looked into changes in marketing and counter strategies through cases overseas and South Korea. Artificial Intelligence technology has a close impact on our lives, changing our lives, and thus changing consumer patterns, perceptions, and consumer culture. In the future, innovative changes in AI technologies will require government policies, the vision of the corporation, and it is necessary to establish longer-term success strategies. Collaboration between companies and industries is also important.
KW - Artificial Intelligence(AI);AI services;Innovative changes;consumer patterns;consumer culture;Collaboration
DO - 10.9708/jksci.2019.24.12.183
ER -

Lee Jin Hee. (2019). Imagination into Reality – Artificial Intelligence (AI) Marketing Changes. Journal of The Korea Society of Computer and Information, 24(12), 183-189.

Lee Jin Hee. 2019, "Imagination into Reality – Artificial Intelligence (AI) Marketing Changes", Journal of The Korea Society of Computer and Information, vol.24, no.12 pp.183-189. Available from: doi:10.9708/jksci.2019.24.12.183

Lee Jin Hee "Imagination into Reality – Artificial Intelligence (AI) Marketing Changes" Journal of The Korea Society of Computer and Information 24.12 pp.183-189 (2019) : 183.

Lee Jin Hee. Imagination into Reality – Artificial Intelligence (AI) Marketing Changes. 2019; 24(12), 183-189. Available from: doi:10.9708/jksci.2019.24.12.183

Lee Jin Hee. "Imagination into Reality – Artificial Intelligence (AI) Marketing Changes" Journal of The Korea Society of Computer and Information 24, no.12 (2019) : 183-189.doi: 10.9708/jksci.2019.24.12.183

Lee Jin Hee. Imagination into Reality – Artificial Intelligence (AI) Marketing Changes. Journal of The Korea Society of Computer and Information, 24(12), 183-189. doi: 10.9708/jksci.2019.24.12.183

Lee Jin Hee. Imagination into Reality – Artificial Intelligence (AI) Marketing Changes. Journal of The Korea Society of Computer and Information. 2019; 24(12) 183-189. doi: 10.9708/jksci.2019.24.12.183

Lee Jin Hee. Imagination into Reality – Artificial Intelligence (AI) Marketing Changes. 2019; 24(12), 183-189. Available from: doi:10.9708/jksci.2019.24.12.183

Lee Jin Hee. "Imagination into Reality – Artificial Intelligence (AI) Marketing Changes" Journal of The Korea Society of Computer and Information 24, no.12 (2019) : 183-189.doi: 10.9708/jksci.2019.24.12.183