Development of Individual Stockout Response Index in the Online Fashion Products Shopping (온라인 품절 시 소비자 반응에 따른 개인품절반응지수(ISRI) 개발)

Kim Joohyun (김주현); Lee Jin-Hwa (이진화); Youngsik Kwak (곽영식); Jae-Won Hong (홍재원)

doi:10.9708/jksci.2020.25.01.131

Development of Individual Stockout Response Index in the Online Fashion Products Shopping

Journal of The Korea Society of Computer and Information
Abbr : JKSCI
2020, 25(1), pp.131-140
DOI : 10.9708/jksci.2020.25.01.131
Publisher : The Korean Society Of Computer And Information
Research Area : Engineering > Computer Science
Received : November 27, 2019
Accepted : December 27, 2019
Published : January 31, 2020

Kim Joohyun ¹, Lee Jin-Hwa ¹, Youngsik Kwak ², Jae-Won Hong ²

¹부산대학교
²경남과학기술대학교

Accredited

ABSTRACT

In this study, we analyzed the effect of consumer's cognitive response, emotional response and behavioral response on online shopping stockouts (ISRI: Individual Stockout Response Index). And we try to show the heterogeneity of the degree of consumer response by subdivision market based on the regularity of distribution. The ISRI was developed by Kim and Lee in 2016 and 2018, which were based on the items and factors of cognitive, emotional and behavioral responses. The exponential stockouts response of consumers in this study will give an accurate picture of what consumers want when stockouts. further research should be done on how consumers' reactions are influenced by situational characteristics, consumer characteristics, store characteristics and brand / product characteristics. Especially, the price level of the product will affect the consumer 's response in the case of online fashion goods shopping.

KEYWORDS

Stockout, Cognitive response, Emotional response, Behavioral response, Individual Stockout Response Index (ISRI)

Citation status

* References for papers published after 2023 are currently being built.

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Journal of The Korea Society of Computer and Information 2023 KCI Impact Factor : 0.65

Development of Individual Stockout Response Index in the Online Fashion Products Shopping

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Citation status

* References for papers published after 2023 are currently being built.

Journal of The Korea Society of Computer and Information 2023 KCI Impact Factor : 0.65

Development of Individual Stockout Response Index in the Online Fashion Products Shopping

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