@article{ART002554085},
author={Un-Kyong Choi},
title={The Effects of Perceived Medical Service Quality on Patient Satisfaction, Hospital’s Reputation and Loyalty},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2020},
volume={25},
number={1},
pages={177-185},
doi={10.9708/jksci.2020.25.01.177}
TY - JOUR
AU - Un-Kyong Choi
TI - The Effects of Perceived Medical Service Quality on Patient Satisfaction, Hospital’s Reputation and Loyalty
JO - Journal of The Korea Society of Computer and Information
PY - 2020
VL - 25
IS - 1
PB - The Korean Society Of Computer And Information
SP - 177
EP - 185
SN - 1598-849X
AB - The purpose of this study is to analyze the effect of patient's perceived medical quality of service on satisfaction, hospital reputation, and loyalty to provide a strategic way to increase profitability and competitiveness of hospitals by preventing the departure of existing customers and promoting reuse.
AMOS 20.0 was used for structural model analysis and identification factor analysis and SPSS 21.0 program was used for empirical analysis. As a result, the quality of medical service had a significant effect on satisfaction and reputation, and the quality of medical service had the greatest effect on satisfaction. Satisfaction has a positive effect on reputation and loyalty and is an important factor in determining loyalty. Recognizing the importance of improving quality of service and building relationships with patients should be prepared for strengthening relationships.
KW - Medical service quality;Satisfaction;Reputation;Loyalty;strengthening relationships
DO - 10.9708/jksci.2020.25.01.177
ER -
Un-Kyong Choi. (2020). The Effects of Perceived Medical Service Quality on Patient Satisfaction, Hospital’s Reputation and Loyalty. Journal of The Korea Society of Computer and Information, 25(1), 177-185.
Un-Kyong Choi. 2020, "The Effects of Perceived Medical Service Quality on Patient Satisfaction, Hospital’s Reputation and Loyalty", Journal of The Korea Society of Computer and Information, vol.25, no.1 pp.177-185. Available from: doi:10.9708/jksci.2020.25.01.177
Un-Kyong Choi "The Effects of Perceived Medical Service Quality on Patient Satisfaction, Hospital’s Reputation and Loyalty" Journal of The Korea Society of Computer and Information 25.1 pp.177-185 (2020) : 177.
Un-Kyong Choi. The Effects of Perceived Medical Service Quality on Patient Satisfaction, Hospital’s Reputation and Loyalty. 2020; 25(1), 177-185. Available from: doi:10.9708/jksci.2020.25.01.177
Un-Kyong Choi. "The Effects of Perceived Medical Service Quality on Patient Satisfaction, Hospital’s Reputation and Loyalty" Journal of The Korea Society of Computer and Information 25, no.1 (2020) : 177-185.doi: 10.9708/jksci.2020.25.01.177
Un-Kyong Choi. The Effects of Perceived Medical Service Quality on Patient Satisfaction, Hospital’s Reputation and Loyalty. Journal of The Korea Society of Computer and Information, 25(1), 177-185. doi: 10.9708/jksci.2020.25.01.177
Un-Kyong Choi. The Effects of Perceived Medical Service Quality on Patient Satisfaction, Hospital’s Reputation and Loyalty. Journal of The Korea Society of Computer and Information. 2020; 25(1) 177-185. doi: 10.9708/jksci.2020.25.01.177
Un-Kyong Choi. The Effects of Perceived Medical Service Quality on Patient Satisfaction, Hospital’s Reputation and Loyalty. 2020; 25(1), 177-185. Available from: doi:10.9708/jksci.2020.25.01.177
Un-Kyong Choi. "The Effects of Perceived Medical Service Quality on Patient Satisfaction, Hospital’s Reputation and Loyalty" Journal of The Korea Society of Computer and Information 25, no.1 (2020) : 177-185.doi: 10.9708/jksci.2020.25.01.177