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The Effects of Perceived Medical Service Quality on Patient Satisfaction, Hospital’s Reputation and Loyalty

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2020, 25(1), pp.177-185
  • DOI : 10.9708/jksci.2020.25.01.177
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science
  • Received : December 20, 2019
  • Accepted : January 6, 2020
  • Published : January 31, 2020

Un-Kyong Choi 1

1경상대학교

Accredited

ABSTRACT

The purpose of this study is to analyze the effect of patient's perceived medical quality of service on satisfaction, hospital reputation, and loyalty to provide a strategic way to increase profitability and competitiveness of hospitals by preventing the departure of existing customers and promoting reuse. AMOS 20.0 was used for structural model analysis and identification factor analysis and SPSS 21.0 program was used for empirical analysis. As a result, the quality of medical service had a significant effect on satisfaction and reputation, and the quality of medical service had the greatest effect on satisfaction. Satisfaction has a positive effect on reputation and loyalty and is an important factor in determining loyalty. Recognizing the importance of improving quality of service and building relationships with patients should be prepared for strengthening relationships.

Citation status

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