A study on the usage intention of AI(artificial intelligence) speaker (인공지능 스피커 사용의도에 관한 연구)

Soon-Hong Kwon (권순홍); Yangwhan Lim (임양환); Hyun Jeong Kim (김현정)

doi:10.9708/jksci.2020.25.01.199

A study on the usage intention of AI(artificial intelligence) speaker

Journal of The Korea Society of Computer and Information
Abbr : JKSCI
2020, 25(1), pp.199-206
DOI : 10.9708/jksci.2020.25.01.199
Publisher : The Korean Society Of Computer And Information
Research Area : Engineering > Computer Science
Received : October 28, 2019
Accepted : December 12, 2019
Published : January 31, 2020

Soon-Hong Kwon ¹, Yangwhan Lim ², Hyun Jeong Kim ³

¹국제대학교
²사이버한국외국어대학교
³성균관대학교

Accredited

ABSTRACT

In this study, the factors affecting consumers' intention to use AI speakers were focused on the perceived value of the product and the perceived necessity of the product. Factors affectationist consumers' perceived value of the product were divided into benefits and costs. Reflecting the characteristics of information technology products, I included perceptions of usefulness of products. Empirical results show that consumers' perceptions of perceived benefits and usefulness of AI speaker products have a positive effect on perceived value and perceived necessity. Perception of necessity had a positive (+) significant effect on perception of value. Perception of necessity and perception of value had a positive(+) and positive effect on each intention of use. However, the cost perceived by consumers did not have a significant effect on perception of value.

KEYWORDS

Artificial Intelligence Speaker, Intention to Use, Benefit and Value, Consumer Perception, Usefulness

Citation status

* References for papers published after 2023 are currently being built.

[other] Ebn / 2019 / To evolve beyond innovation into life “AI speaker”··· The market is also up

[web] / Naver Knowledge Encyclopedia / http://terms.naver.com

[other] Kim, Young Dae / 2018 / AI speakers that now threaten search smartphone with words / Midas, February. 2018

[other] The Korean economy / 2019 / Listen, now I see. AI speaker evolution continues

[other] Maeil Business / 2019 / “Ariya(SKT AI speake name), Help me” … AI speaker calls 119

[journal] Ha Jin Wook / 2017 / The Past, Present and Future of Artificial Intelligence Speakers / Journal of Computer Information Society of Korea 25(2) : 1~8

[book] Kotler, Philip / 2009 / Marketing Management / Pearson Education Inc : 52~54

[journal] Zeithaml, Valarie. A. / 1988 / Consumer Perceptions of Price, Quality, and Value : A Means-End Model and Synthesis of Evidence / Journal of Marketing 52(3) : 2~22

[journal] 이진명 / 2018 / The Effects of Consumers’ Perceived Value and Network Externality on Continuous Use Intention of Internet Primary Bank / 소비자학연구 / 한국소비자학회 29(4) : 139~159

[journal] Ming Cui / 2014 / The Effects of TV Home Shopping’s Consumption Value on Satisfaction and Repurchase Intentions: Focused on Expanded Technology Acceptance Model (ETAM) / 소비자학연구 / 한국소비자학회 25(6) : 133~156

[book] Kim, Wan-suk / 1996 / Consumer Psychology for Marketing / Yulgok Publishing : 237~

[book] Kim, Ah-young / 2018 / Transfer, understanding of motive and sentiment / Parkhaksa : 8~12

[journal] 김효정 / 2018 / Consumers’ Adoption and Resistance of Branchless Bank: Non-Users Perspective / 소비자학연구 / 한국소비자학회 29(4) : 97~117

[journal] 윤태연 / 2016 / A Study of Reuse Intention of an Airline Mobile App Using The Technology Acceptance Model / 호텔리조트연구 / 한국호텔리조트학회 15(2) : 351~369

[journal] Oh, Hye Young / 2015 / Effects of Relative Benefits and Risk Perception on the Intention of Mobile Simple Payment Service : A Study on the Effect of Consumer Innovation on Adjustment / Financial Consumer Research 5(1) : 33~64

[journal] 이동현 / 2006 / A Study of Comparison between Internet Banking and Mobile Banking by Extending the TAM / 기술혁신연구 / 기술경영경제학회 14(1) : 201~226

[journal] Swait, J. / 2000 / Perceived Value and Its Impact on Choice Behaviour in a Retail Setting / Journal of Retailing and Consumer Services 7(2) : 77~88

[journal] Homer, P. M. / 1998 / A Structural Equation test of the Value-Attitude-Behavior Hierarchy / Journal of Personality and Social Psychology 54(5) : 638~646

[journal] 김윤환 / 2010 / The psychological resistance factors against mobile video telephony- Modification of innovation resistance model - / 마케팅관리연구 / 한국마케팅관리학회 15(2) : 23~41

[journal] Kim, Sung S. / 2009 / Out of Dedication or Consutraint? A Dual Model of Post-Adoption Phenomena and its Empirical Test in the Context of Online Services / MIS Quarterly 33(1) : 49~70

[journal] 최민석 / 2005 / An Empirical Study on Post-adoption Behavior of Mobile Internet Service with a Focus on Comparison between Services / 마케팅연구 / 한국마케팅학회 20(1) : 1~27

[journal] Davis, F. D. / 1989 / Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology / MIS Quarterly 13(3) : 319~340

[journal] 변숙은 / 2013 / Determinants of the Adoption Time of Innovation / 마케팅관리연구 / 한국마케팅관리학회 18(1) : 143~165

[journal] Dodds, William B / 1991 / The Effects of Price, Brand, and Store Information on Buyers' Products Evaluations / Journal of Marketing Research 28 : 307~319

[journal] 정병규 / 2019 / Influential Factors on Technology Acceptance of Mobile Banking: Focusing on Mediating Effects of Trust / 유통경영학회지 / 한국유통경영학회 22(1) : 101~115

KJCKorea
Journal Central

Journal of The Korea Society of Computer and Information 2023 KCI Impact Factor : 0.65

A study on the usage intention of AI(artificial intelligence) speaker

ABSTRACT

KEYWORDS

Citation status

* References for papers published after 2023 are currently being built.

Journal of The Korea Society of Computer and Information 2023 KCI Impact Factor : 0.65

A study on the usage intention of AI(artificial intelligence) speaker

ABSTRACT

KEYWORDS

Statistics

Tools

Issue List

Citation status

KCI Citation Counts (9)

REFERENCES (25) * References for papers published after 2023 are currently being built.

Search PDF

Citation

* References for papers published after 2023 are currently being built.