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The Effect of Mobile e-Learning Contents Platform Characteristics on Reuse Intention

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2020, 25(9), pp.183-191
  • DOI : 10.9708/jksci.2020.25.09.183
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science
  • Received : August 10, 2020
  • Accepted : September 6, 2020
  • Published : September 29, 2020

Jun-Gyu Na 1 DongyeonKim 2

1스마트동스쿨
2한국과학기술원

Accredited

ABSTRACT

Many learners are encountering e-Learning contents with smart devices and contents provides are carefully observing learners’ reuse intention and behavior. Therefore, this study investigated the effect of e-Learning content platform characteristics on reuse intention for 200 users with smartphone-based e-Learning experience. The results show that the characteristics affecting reuse intention are content quality, interactivity, and ubiquity. Moreover, for men, only interactivity affects reuse intention, and for women, ubiquity and content quality affect reuse intention. When using smartphone-based e-Learning for less than an hour a day, only content quality affects reuse intention. On the contrary, ubiquity, convenience, and interactivity influence reuse intention when learning for more than one hour. Our results suggest meaningful implications that how e-Learning companies change their smartphone-based platform business strategy and how they utilize its key factors.

Citation status

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