The Effect of Mobile e-Learning Contents Platform Characteristics on Reuse Intention (모바일 기반의 이러닝 콘텐츠 플랫폼 특성이 재이용 의도에 미치는 영향)

Jun-Gyu Na (나준규); Dongyeon Kim (김동연)

doi:10.9708/jksci.2020.25.09.183

The Effect of Mobile e-Learning Contents Platform Characteristics on Reuse Intention

Journal of The Korea Society of Computer and Information
Abbr : JKSCI
2020, 25(9), pp.183-191
DOI : 10.9708/jksci.2020.25.09.183
Publisher : The Korean Society Of Computer And Information
Research Area : Engineering > Computer Science
Received : August 10, 2020
Accepted : September 6, 2020
Published : September 29, 2020

Jun-Gyu Na ¹, Dongyeon Kim ²

¹스마트동스쿨
²한국과학기술원

Accredited

ABSTRACT

Many learners are encountering e-Learning contents with smart devices and contents provides are carefully observing learners’ reuse intention and behavior. Therefore, this study investigated the effect of e-Learning content platform characteristics on reuse intention for 200 users with smartphone-based e-Learning experience. The results show that the characteristics affecting reuse intention are content quality, interactivity, and ubiquity. Moreover, for men, only interactivity affects reuse intention, and for women, ubiquity and content quality affect reuse intention. When using smartphone-based e-Learning for less than an hour a day, only content quality affects reuse intention. On the contrary, ubiquity, convenience, and interactivity influence reuse intention when learning for more than one hour. Our results suggest meaningful implications that how e-Learning companies change their smartphone-based platform business strategy and how they utilize its key factors.

KEYWORDS

Mobile, e-Learning, Contents, Platform, Reuse Intention

Citation status

* References for papers published after 2023 are currently being built.

[journal] 신재룡 / 2002 / Design and Implementation of a Browser for Educational PDA Contents / 한국정보통신학회논문지 / 한국정보통신학회 6(8) : 1223~1233

[journal] 이문호 / 2008 / A Study on UMPC's Role in u-Learning / 인터넷정보학회논문지 / 한국인터넷정보학회 9(6) : 127~139

[journal] 정상목 / 2007 / Development of Dialogue-based Feedback System to Improve Flow Learning in e-Learning Environment / 한국콘텐츠학회 논문지 / 한국콘텐츠학회 7(2) : 150~160

[journal] C. Evans / 2008 / The effectiveness of m-learning in the form of podcast revision lectures in higher education / Computers & Education 50(2) : 491~498

[book] MOTIE / 2014 / e-Learning White Paper 2012~2013 / Jinhan M&B

[confproc] T. Georgiev / 2004 / M-Learning : A new stage of E-Learning / Proceedings of the 5th international conference on computer systems and technologies : 1~5

[report] MOTIE / 2018 / 2018 Survey of Korean e-Learning Industry

[web] J. Rochet / Defining Two-Sided Markets / http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.191.787&rep=rep1&type=pdf

[journal] 임동우 / 2013 / The Research of Gains and Losses of Platform Strategy and Implications through Case Studies / 기업경영연구 / 한국기업경영학회 20(2) : 17~39

[journal] D. S. Evans / 2003 / The Antitrust Economics of Multi-Sided Platform Markets / Yale Journal of Regulation 20(325) : 325~381

[journal] D. S. Evans / 2008 / Markets with Two-Sided Platforms / Issues in Competition Law and Policy 1(28) : 667~693

[journal] M. Weiser / 1991 / The computer for the 21st century / Scientific American 265(3) : 94~104

[confproc] P. K. Kannan / 2001 / Wireless commerce : marketing issues and possibilities / Proceedings of the 34th Hawaii International Conference on System Sciences : 1~6

[journal] S. Okazaki / 2013 / Perceived ubiquity in mobile services / Journal of Interactive Marketing 27(2) : 98~111

[journal] 김호영 / 2002 / An Empirical Research on Important Factors of Mobile Internet Usage / Asia Pacific Journal of Information Systems / 한국경영정보학회 12(3) : 89~113

[journal] 김민정 / 2016 / Analysis of Factors Affecting on Mobile Video Services’ Satisfaction / 한국콘텐츠학회 논문지 / 한국콘텐츠학회 16(5) : 35~45

[journal] F. D. Davis / 1989 / Perceived usefulness, perceived ease of use, and user acceptance of information technology / MIS Quarterly 13(3) : 319~340

[journal] C. H. Min / 2007 / A Study on Mobile Contents Interface Characteristics and Mobile Commerce Adoption Affecting on the Mobile Personalization Based Contents Characteristics / e-Business Review 8(2) : 65~83

[journal] 탁동일 / 2014 / Study on Satisfaction Determinant Factors of Mobile Banking Service Users Using Smart Phone / 금융지식연구 / 금융지식연구소 12(2) : 253~277

[journal] L. F. Pitt / 1995 / Service Quality : A Measure of Information Systems Effectiveness / MIS Quarterly 19(2) : 173~187

[journal] 정철호 / 2009 / Effects of Contents Quality on User's Satisfaction and Continuous Usage Intention in UCC Services / 한국콘텐츠학회 논문지 / 한국콘텐츠학회 9(7) : 294~303

[journal] 이종연 / 2010 / Influence Analysis of System, Information and Service Qualities on Learner Satisfaction in University e-Learning / 교육과학연구 / 교육과학연구소 41(3) : 119~147

[journal] D. U. Bolliger / 2004 / Key factors for determining student satisfaction in online courses / International Journal on E-Learning 3(1) : 61~67

[journal] L. Boisvert / 2000 / Web-based learning : The anytime anywhere classroom / Information Systems Management 17(1) : 35~41

[journal] C. P. Fulford / 1993 / Perceptions of interaction : The critical predictor in distance education / American Journal of Distance Education 7(3) : 8~21

[journal] 문철우 / 2011 / Interaction and Flow as the Antecedents of e-Learner Satisfaction / 컴퓨터교육학회 논문지 / 한국컴퓨터교육학회 14(3) : 63~72

[journal] C. H. Tu / 2002 / The relationship of social presence and interaction in online classes / The American journal of Distance Education 16(3) : 131~150

[book] R. D. Blackwell / 2005 / Consumer Behavior / Cengage Learning

[journal] R. L. Oliver / 1980 / A cognitive model of the antecedents and consequences of satisfaction decisions / Journal of Marketing Research 17(4) : 460~469

[journal] 정화민 / 2009 / An Empirical Study Applying the Technology Acceptance Model and Flow Theory to e-Learning Intention to Reuse / e-비즈니스연구 / 국제e-비즈니스학회 10(3) : 203~234

[journal] 권오남 / 2002 / Gender Differences in Mathematics Attitude, Computer Attitude, and their Correlation among Korean Students / 교육사회학연구 / 한국교육사회학회 12(2) : 19~40

[report] R. Condie / 2007 / The impact of ICT in schools-A landscape review, Working Paper

[journal] M. Imhof / 2007 / Computer use and the gender gap : The issue of access, use, motivation, and performance / Computers in Human Behavior 23(6) : 2823~2837

[journal] E. A. Plant / 2005 / Why study time does not predict grade point average across college students : Implications of deliberate practice for academic performance / Contemporary Educational Psychology 30(1) : 96~116

[journal] W. Rau / 2000 / The academic ethic and college grades : Does hard work help students to ‘make the grade’? / Sociology of Education 73(1) : 19~38

KJCKorea
Journal Central

Journal of The Korea Society of Computer and Information 2023 KCI Impact Factor : 0.65

The Effect of Mobile e-Learning Contents Platform Characteristics on Reuse Intention

ABSTRACT

KEYWORDS

Citation status

* References for papers published after 2023 are currently being built.

Journal of The Korea Society of Computer and Information 2023 KCI Impact Factor : 0.65

The Effect of Mobile e-Learning Contents Platform Characteristics on Reuse Intention

ABSTRACT

KEYWORDS

Statistics

Tools

Issue List

Citation status

KCI Citation Counts (5)

REFERENCES (35) * References for papers published after 2023 are currently being built.

Search PDF

Citation

* References for papers published after 2023 are currently being built.