The Influence of New Service Means on Customer's Willingness to Buy under the Background of Artificial Intelligence Take the Marketing method of AI medical beauty APP as an example

Xiao-Pei Li; LIU ZIYANG (LIUZIYANG)

doi:10.9708/jksci.2020.25.09.173

The Influence of New Service Means on Customer's Willingness to Buy under the Background of Artificial Intelligence Take the Marketing method of AI medical beauty APP as an example

Journal of The Korea Society of Computer and Information
Abbr : JKSCI
2020, 25(9), pp.173-182
DOI : 10.9708/jksci.2020.25.09.173
Publisher : The Korean Society Of Computer And Information
Research Area : Engineering > Computer Science
Received : April 22, 2020
Accepted : June 15, 2020
Published : September 29, 2020

Xiao-Pei Li ¹, LIU ZIYANG ¹

¹경기대학교

Accredited

ABSTRACT

The purpose of this paper is to study the influence of new service methods of "artificial intelligence (AI) + medical cosmetology" ，a new service means, on customers' purchase intentions. To AI medical beauty APP sales as an empirical study. This paper designed Likert seven scale to investigate, using SPSS 24.0 statistical analysis software and AMOS24.0 structural equation software to analyze the survey data. The analysis method uses reliability analysis, validity analysis, and construct equation model analysis. Through empirical research, the following results can be found ,1. The system quality of AI medical beauty app will have a positive impact on perceived usefulness and perceived ease of use. 2. The information quality of AI medical beauty app will have a positive impact on perceived ease of use and perceived usefulness. 3. The service quality of AI medical beauty app will have a positive impact on perceived ease of use and perceived usefulness 4. Consumers' perceived ease of use has a positive impact on perceived usefulness and purchase intention. 5. The usefulness of consumers' notification has a positive effect on purchase intention.

KEYWORDS

AI medical beauty APP, information quality, system quality, service quality, perceived variables, purchase intention

Citation status

* References for papers published after 2023 are currently being built.

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Journal of The Korea Society of Computer and Information 2023 KCI Impact Factor : 0.65

The Influence of New Service Means on Customer's Willingness to Buy under the Background of Artificial Intelligence Take the Marketing method of AI medical beauty APP as an example

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Citation status

* References for papers published after 2023 are currently being built.

Journal of The Korea Society of Computer and Information 2023 KCI Impact Factor : 0.65

The Influence of New Service Means on Customer's Willingness to Buy under the Background of Artificial Intelligence Take the Marketing method of AI medical beauty APP as an example

ABSTRACT

KEYWORDS

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* References for papers published after 2023 are currently being built.