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@article{ART002649993},
author={In ok nam and Eun-Hye Park},
title={A Comparatibe on Selection Attributes of Airport throught traditional IPA and revised IPA -Focusing on the Gwangju and Muan Airport-},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2020},
volume={25},
number={11},
pages={211-218},
doi={10.9708/jksci.2020.25.11.211}

TY - JOUR
AU - In ok nam
AU - Eun-Hye Park
TI - A Comparatibe on Selection Attributes of Airport throught traditional IPA and revised IPA -Focusing on the Gwangju and Muan Airport-
JO - Journal of The Korea Society of Computer and Information
PY - 2020
VL - 25
IS - 11
PB - The Korean Society Of Computer And Information
SP - 211
EP - 218
SN - 1598-849X
AB - Gwangju Airport and Muan International Airport are planned to merge in 2021 while the aviation market is suffering an unprecedented prolonged crisis due to COVID-19 and therefore it is necessary to revitalize the airport to keep up with the passenger’s demands. The study conducts an empirical research survey on the passengers of both airports regarding the importance, satisfaction, and overall satisfaction to derive a strategic marketing direction. The results show that to establish a strategic marketing direction, an urgent improvement is required for all “Commercial Facility and Diversity,” “Rest Facility and Comfort,” “Facilities for the Transportation Vulnerable,” “Latest Facility” factors, and “Air Route Diversity.” On the other hand, it is required to stop further investing and improving in “Publicity and Marketing” and “Flight Schedule”. The results of this study demonstrate academic and practical importance through the comparison of two IPA models, based on Gwangju Airport and Muan International Airport before their integration, to provide substantive and meaningful marketing strategies.
KW - IPA;Revised IPA;Selection Attributes of Airport;Gwangju Airport;Muan International Airport
DO - 10.9708/jksci.2020.25.11.211
ER -

In ok nam and Eun-Hye Park. (2020). A Comparatibe on Selection Attributes of Airport throught traditional IPA and revised IPA -Focusing on the Gwangju and Muan Airport-. Journal of The Korea Society of Computer and Information, 25(11), 211-218.

In ok nam and Eun-Hye Park. 2020, "A Comparatibe on Selection Attributes of Airport throught traditional IPA and revised IPA -Focusing on the Gwangju and Muan Airport-", Journal of The Korea Society of Computer and Information, vol.25, no.11 pp.211-218. Available from: doi:10.9708/jksci.2020.25.11.211

In ok nam, Eun-Hye Park "A Comparatibe on Selection Attributes of Airport throught traditional IPA and revised IPA -Focusing on the Gwangju and Muan Airport-" Journal of The Korea Society of Computer and Information 25.11 pp.211-218 (2020) : 211.

In ok nam, Eun-Hye Park. A Comparatibe on Selection Attributes of Airport throught traditional IPA and revised IPA -Focusing on the Gwangju and Muan Airport-. 2020; 25(11), 211-218. Available from: doi:10.9708/jksci.2020.25.11.211

In ok nam and Eun-Hye Park. "A Comparatibe on Selection Attributes of Airport throught traditional IPA and revised IPA -Focusing on the Gwangju and Muan Airport-" Journal of The Korea Society of Computer and Information 25, no.11 (2020) : 211-218.doi: 10.9708/jksci.2020.25.11.211

In ok nam; Eun-Hye Park. A Comparatibe on Selection Attributes of Airport throught traditional IPA and revised IPA -Focusing on the Gwangju and Muan Airport-. Journal of The Korea Society of Computer and Information, 25(11), 211-218. doi: 10.9708/jksci.2020.25.11.211

In ok nam; Eun-Hye Park. A Comparatibe on Selection Attributes of Airport throught traditional IPA and revised IPA -Focusing on the Gwangju and Muan Airport-. Journal of The Korea Society of Computer and Information. 2020; 25(11) 211-218. doi: 10.9708/jksci.2020.25.11.211

In ok nam, Eun-Hye Park. A Comparatibe on Selection Attributes of Airport throught traditional IPA and revised IPA -Focusing on the Gwangju and Muan Airport-. 2020; 25(11), 211-218. Available from: doi:10.9708/jksci.2020.25.11.211

In ok nam and Eun-Hye Park. "A Comparatibe on Selection Attributes of Airport throught traditional IPA and revised IPA -Focusing on the Gwangju and Muan Airport-" Journal of The Korea Society of Computer and Information 25, no.11 (2020) : 211-218.doi: 10.9708/jksci.2020.25.11.211