@article{ART002665447},
author={Kim Bo Kyoung},
title={A Study on the Promotional Media Strategy of Non-face-to-face and Martial Arts Events},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2020},
volume={25},
number={12},
pages={271-278},
doi={10.9708/jksci.2020.25.12.271}
TY - JOUR
AU - Kim Bo Kyoung
TI - A Study on the Promotional Media Strategy of Non-face-to-face and Martial Arts Events
JO - Journal of The Korea Society of Computer and Information
PY - 2020
VL - 25
IS - 12
PB - The Korean Society Of Computer And Information
SP - 271
EP - 278
SN - 1598-849X
AB - This study looked at the World Martial Arts Mastership's 'non-face promotional media strategies and methods' after the Corona-19 fandom, and found out if they could be applied to other sports events. As a method of research, the promotional media strategy of martial arts mastership was divided into types and in-depth interviews with media agents were conducted. According to the study, hosting an online martial arts competition, building an untact convention platform, and a base education facility can be a successful contest with budget support. Martial arts branding, popularization and industrialization can be a new attempt if ideas and execution personnel are sufficient. If IT technology and Chungbuk martial arts infrastructure are combined, they will be able to pioneer a new model called 'non-face-to-face-to K-sports'.
KW - World Martial Arts Mastership;COVID-19;non-face-to-face;mega sports events;martial arts infrastructure
DO - 10.9708/jksci.2020.25.12.271
ER -
Kim Bo Kyoung. (2020). A Study on the Promotional Media Strategy of Non-face-to-face and Martial Arts Events. Journal of The Korea Society of Computer and Information, 25(12), 271-278.
Kim Bo Kyoung. 2020, "A Study on the Promotional Media Strategy of Non-face-to-face and Martial Arts Events", Journal of The Korea Society of Computer and Information, vol.25, no.12 pp.271-278. Available from: doi:10.9708/jksci.2020.25.12.271
Kim Bo Kyoung "A Study on the Promotional Media Strategy of Non-face-to-face and Martial Arts Events" Journal of The Korea Society of Computer and Information 25.12 pp.271-278 (2020) : 271.
Kim Bo Kyoung. A Study on the Promotional Media Strategy of Non-face-to-face and Martial Arts Events. 2020; 25(12), 271-278. Available from: doi:10.9708/jksci.2020.25.12.271
Kim Bo Kyoung. "A Study on the Promotional Media Strategy of Non-face-to-face and Martial Arts Events" Journal of The Korea Society of Computer and Information 25, no.12 (2020) : 271-278.doi: 10.9708/jksci.2020.25.12.271
Kim Bo Kyoung. A Study on the Promotional Media Strategy of Non-face-to-face and Martial Arts Events. Journal of The Korea Society of Computer and Information, 25(12), 271-278. doi: 10.9708/jksci.2020.25.12.271
Kim Bo Kyoung. A Study on the Promotional Media Strategy of Non-face-to-face and Martial Arts Events. Journal of The Korea Society of Computer and Information. 2020; 25(12) 271-278. doi: 10.9708/jksci.2020.25.12.271
Kim Bo Kyoung. A Study on the Promotional Media Strategy of Non-face-to-face and Martial Arts Events. 2020; 25(12), 271-278. Available from: doi:10.9708/jksci.2020.25.12.271
Kim Bo Kyoung. "A Study on the Promotional Media Strategy of Non-face-to-face and Martial Arts Events" Journal of The Korea Society of Computer and Information 25, no.12 (2020) : 271-278.doi: 10.9708/jksci.2020.25.12.271
