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A Study on the Promotional Media Strategy of Non-face-to-face and Martial Arts Events

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2020, 25(12), pp.271-278
  • DOI : 10.9708/jksci.2020.25.12.271
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science
  • Received : October 22, 2020
  • Accepted : November 11, 2020
  • Published : December 31, 2020

Kim Bo Kyoung 1

1서원대학교

Accredited

ABSTRACT

This study looked at the World Martial Arts Mastership's 'non-face promotional media strategies and methods' after the Corona-19 fandom, and found out if they could be applied to other sports events. As a method of research, the promotional media strategy of martial arts mastership was divided into types and in-depth interviews with media agents were conducted. According to the study, hosting an online martial arts competition, building an untact convention platform, and a base education facility can be a successful contest with budget support. Martial arts branding, popularization and industrialization can be a new attempt if ideas and execution personnel are sufficient. If IT technology and Chungbuk martial arts infrastructure are combined, they will be able to pioneer a new model called 'non-face-to-face-to K-sports'.

Citation status

* References for papers published after 2022 are currently being built.