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Moderating Effect of Internet Activity on Privacy Attitude and Expectations of the fourth Industrial Revolution

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2021, 26(1), pp.253-258
  • DOI : 10.9708/jksci.2021.26.01.253
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science
  • Received : January 4, 2021
  • Accepted : January 20, 2021
  • Published : January 29, 2021

Seungbae Park 1 Jaewon Hong 2

1서일대학교
2경남과학기술대학교

Accredited

ABSTRACT

In this study, we explored consumers' the privacy attitudes and Internet activities on the expectations of the fourth industrial revolution. Furthermore, we examined the moderating effect of Internet activities between the privacy attitudes and the expectations of the fourth industrial revolution. Research data are 2018 Korea media panel survey provided by Korea Information Society Development Institute. As a result, concerns about privacy were negative on the expectations of the fourth industrial revolution. Consumer’s internet activities had a positive effect on the expectations of the fourth industrial revolution. Concerns about privacy have a negative effect on the expectations of the fourth industrial revolution, but active internet activities have mitigated it or turned it into a positive. This study will contribute as basic data for more active responses in the economic structure facing the 4th industrial revolution.

Citation status

* References for papers published after 2022 are currently being built.

This paper was written with support from the National Research Foundation of Korea.