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@article{ART002680468},
author={Ruomu Wang},
title={A Study on the Impact of Perceived Value of Art Based on Artificial Intelligence on Consumers' Purchase Intention},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2021},
volume={26},
number={1},
pages={275-281},
doi={10.9708/jksci.2021.26.01.275}

TY - JOUR
AU - Ruomu Wang
TI - A Study on the Impact of Perceived Value of Art Based on Artificial Intelligence on Consumers' Purchase Intention
JO - Journal of The Korea Society of Computer and Information
PY - 2021
VL - 26
IS - 1
PB - The Korean Society Of Computer And Information
SP - 275
EP - 281
SN - 1598-849X
AB - The purpose of this research is to explore what factors affect consumers' purchasing decisions when purchasing artificial intelligence artworks. The research pointed out that in the real shopping model, customer perceived value includes three dimensions: product perceived value, service perceived value and social perceived value. On this basis, an artificial intelligence work purchase decision-making influence model was constructed, and an online survey was attempted to collect data. Through analysis of the reliability, effectiveness and structural equations of SPSS24.0 and AMOS24.0, and scientific verification and analysis, we found that product cognitive value and service cognitive value have a positive impact on consumers’ purchase intentions, but social cognition Value has no positive effect on consumers' purchasing intentions.
KW - AI artwork;product perception value;service perception value;social perception value;Consumers' Purchase Intention
DO - 10.9708/jksci.2021.26.01.275
ER -

Ruomu Wang. (2021). A Study on the Impact of Perceived Value of Art Based on Artificial Intelligence on Consumers' Purchase Intention. Journal of The Korea Society of Computer and Information, 26(1), 275-281.

Ruomu Wang. 2021, "A Study on the Impact of Perceived Value of Art Based on Artificial Intelligence on Consumers' Purchase Intention", Journal of The Korea Society of Computer and Information, vol.26, no.1 pp.275-281. Available from: doi:10.9708/jksci.2021.26.01.275

Ruomu Wang "A Study on the Impact of Perceived Value of Art Based on Artificial Intelligence on Consumers' Purchase Intention" Journal of The Korea Society of Computer and Information 26.1 pp.275-281 (2021) : 275.

Ruomu Wang. A Study on the Impact of Perceived Value of Art Based on Artificial Intelligence on Consumers' Purchase Intention. 2021; 26(1), 275-281. Available from: doi:10.9708/jksci.2021.26.01.275

Ruomu Wang. "A Study on the Impact of Perceived Value of Art Based on Artificial Intelligence on Consumers' Purchase Intention" Journal of The Korea Society of Computer and Information 26, no.1 (2021) : 275-281.doi: 10.9708/jksci.2021.26.01.275

Ruomu Wang. A Study on the Impact of Perceived Value of Art Based on Artificial Intelligence on Consumers' Purchase Intention. Journal of The Korea Society of Computer and Information, 26(1), 275-281. doi: 10.9708/jksci.2021.26.01.275

Ruomu Wang. A Study on the Impact of Perceived Value of Art Based on Artificial Intelligence on Consumers' Purchase Intention. Journal of The Korea Society of Computer and Information. 2021; 26(1) 275-281. doi: 10.9708/jksci.2021.26.01.275

Ruomu Wang. A Study on the Impact of Perceived Value of Art Based on Artificial Intelligence on Consumers' Purchase Intention. 2021; 26(1), 275-281. Available from: doi:10.9708/jksci.2021.26.01.275

Ruomu Wang. "A Study on the Impact of Perceived Value of Art Based on Artificial Intelligence on Consumers' Purchase Intention" Journal of The Korea Society of Computer and Information 26, no.1 (2021) : 275-281.doi: 10.9708/jksci.2021.26.01.275