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@article{ART002843698},
author={Cui Dong and YOON SUNG JOON},
title={The effect of consumers’ awareness of e-commerce firms’ Corporate Social Responsibilities(CSR) activities on consumers' purchase intentions},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2022},
volume={27},
number={5},
pages={225-232},
doi={10.9708/jksci.2022.27.05.225}

TY - JOUR
AU - Cui Dong
AU - YOON SUNG JOON
TI - The effect of consumers’ awareness of e-commerce firms’ Corporate Social Responsibilities(CSR) activities on consumers' purchase intentions
JO - Journal of The Korea Society of Computer and Information
PY - 2022
VL - 27
IS - 5
PB - The Korean Society Of Computer And Information
SP - 225
EP - 232
SN - 1598-849X
AB - This study aims to empirically examine whether consumers’ perceptions of Chinese e-commerce firms’s CSR activities, along with psychological construct of company-consumer identification, and corporate trust affect their purchase intention based on theory of reasoned action. The study used a survey method for data collection to confirm research hypotheses with a total of 240 respondents used for final analysis. The results showed that economic responsibility, ethical responsibility, and legal responsibility have a positive effect on consumers’ purchase intention. In addition, corporate trust and company-consumer identification were found to mediate the relationship between consumers’ CSR perceptions and purchase intention. The result of this study is expected to provide useful theoretical as well as practical implications to advance the current understanding on the effects of consumers’ CSR perception on business performance.
KW - CSR perception;corporate trust;company-consumer identification;purchase intention
DO - 10.9708/jksci.2022.27.05.225
ER -

Cui Dong and YOON SUNG JOON. (2022). The effect of consumers’ awareness of e-commerce firms’ Corporate Social Responsibilities(CSR) activities on consumers' purchase intentions. Journal of The Korea Society of Computer and Information, 27(5), 225-232.

Cui Dong and YOON SUNG JOON. 2022, "The effect of consumers’ awareness of e-commerce firms’ Corporate Social Responsibilities(CSR) activities on consumers' purchase intentions", Journal of The Korea Society of Computer and Information, vol.27, no.5 pp.225-232. Available from: doi:10.9708/jksci.2022.27.05.225

Cui Dong, YOON SUNG JOON "The effect of consumers’ awareness of e-commerce firms’ Corporate Social Responsibilities(CSR) activities on consumers' purchase intentions" Journal of The Korea Society of Computer and Information 27.5 pp.225-232 (2022) : 225.

Cui Dong, YOON SUNG JOON. The effect of consumers’ awareness of e-commerce firms’ Corporate Social Responsibilities(CSR) activities on consumers' purchase intentions. 2022; 27(5), 225-232. Available from: doi:10.9708/jksci.2022.27.05.225

Cui Dong and YOON SUNG JOON. "The effect of consumers’ awareness of e-commerce firms’ Corporate Social Responsibilities(CSR) activities on consumers' purchase intentions" Journal of The Korea Society of Computer and Information 27, no.5 (2022) : 225-232.doi: 10.9708/jksci.2022.27.05.225

Cui Dong; YOON SUNG JOON. The effect of consumers’ awareness of e-commerce firms’ Corporate Social Responsibilities(CSR) activities on consumers' purchase intentions. Journal of The Korea Society of Computer and Information, 27(5), 225-232. doi: 10.9708/jksci.2022.27.05.225

Cui Dong; YOON SUNG JOON. The effect of consumers’ awareness of e-commerce firms’ Corporate Social Responsibilities(CSR) activities on consumers' purchase intentions. Journal of The Korea Society of Computer and Information. 2022; 27(5) 225-232. doi: 10.9708/jksci.2022.27.05.225

Cui Dong, YOON SUNG JOON. The effect of consumers’ awareness of e-commerce firms’ Corporate Social Responsibilities(CSR) activities on consumers' purchase intentions. 2022; 27(5), 225-232. Available from: doi:10.9708/jksci.2022.27.05.225

Cui Dong and YOON SUNG JOON. "The effect of consumers’ awareness of e-commerce firms’ Corporate Social Responsibilities(CSR) activities on consumers' purchase intentions" Journal of The Korea Society of Computer and Information 27, no.5 (2022) : 225-232.doi: 10.9708/jksci.2022.27.05.225