A study on the impact of service quality of stage performance on willingness to continuously watch based on virtual reality technology

Qiao Sun (손치오)

doi:10.9708/jksci.2022.27.07.177

A study on the impact of service quality of stage performance on willingness to continuously watch based on virtual reality technology

Journal of The Korea Society of Computer and Information
Abbr : JKSCI
2022, 27(7), pp.177-185
DOI : 10.9708/jksci.2022.27.07.177
Publisher : The Korean Society Of Computer And Information
Research Area : Engineering > Computer Science
Received : May 30, 2022
Accepted : July 21, 2022
Published : July 29, 2022

Qiao Sun ¹

¹Anshan Normal University

Accredited

ABSTRACT

In this paper, we attempt to explore consumers' willingness to continuously watch stage performances on virtual reality technology platforms and the mediating role of the psychological contract in it through the integration of service quality theory, thus constructing a continuous viewing model and conducting an empirical analysis through SPSS and AMOS. Through the analysis, we came to the following conclusions: 1. Interaction quality, physical environment quality, and outcome quality have a positive impact on psychological contract; 2. The psychological contract has a positive impact on the willingness to continuously watch; 3. Interaction quality, physical environment quality, and outcome quality positively influence the willingness to continuously watch through psychological contract. Therefore, this model can be used by companies to grasp consumers' perceptions of their own service quality and to formulate specific strategies, and it provides new directions and insights for stage performance companies.

KEYWORDS

interaction quality, outcome quality, physical environment quality, psychological contract, willingness to continue watching continue watching

Citation status

* References for papers published after 2023 are currently being built.

[journal] Ali, AM / 2022 / The Impact of Service Quality Dimensions on Customer Satisfaction: Case Study of University Utara Malaysia / Asian Journal of Social Sciences and Management Studies 9(1) : 11~17

[journal] Bitner, M.J / 1992 / Servicescapes: The impact of physical surroundings on customers and employees / Journal of marketing 56(2) : 57~71

[journal] Choi, B. J / 2013 / The impact of outcome quality, interaction quality, and peer‐to‐peer quality on customer satisfaction with a hospital service / Managing Service Quality: An International Journal

[journal] Choy, JY / 2022 / Hierarchical Service Quality Analysis Using Structural Equation Modeling (SEM): A Case on Malaysian Taxi / Asian Journal of Research in Business and Management 4(1) : 269~286

[journal] Eskiler, E / 2022 / Effect of Customer Experience Quality on Loyalty in Fitness Services / Physical Culture and Sport 94(1) : 21~34

[journal] Geng, R / 2021 / The Influencing Mechanism of Interaction Quality of UGC on Consumers’ Purchase Intention–An Empirical Analysis / Frontiers in Psychology

[journal] Nguyen, N / 2021 / The impact of retailers' indoor environmental quality on consumer purchase decision / International Journal of Retail & Distribution Management

[journal] Pelau, C / 2021 / What makes an AI device human-like? The role of interaction quality, empathy and perceived psychological anthropomorphic characteristics in the acceptance of artificial intelligence in the service industry / Computers in Human Behavior 122 : 106855~

[journal] Singh, G / 2020 / Antecedents involved in developing fast-food restaurant customer loyalty / The TQM Journal

[journal] Cronin Jr. J.J / 1994 / SERVPERF vs. SERVQUAL:reconciling performance based and perceptions-minus-expectations measurement of service quality / Journal of Marketing 58(1) : 125~131

[journal] Blancero Ellram / 1997 / Strategic supplier partnering: a psychological contract perspective / International Journal of Physical Distribution &Logistics Management 27(9-10) : 616~629

[journal] Lushand Brown / 1996 / Interdependency, Contracting, and Relational Behavior in Marketing Channels / Journal of Marketing 60(4) : 19~38

KJCKorea
Journal Central

Journal of The Korea Society of Computer and Information 2023 KCI Impact Factor : 0.65

A study on the impact of service quality of stage performance on willingness to continuously watch based on virtual reality technology

ABSTRACT

KEYWORDS

Citation status

* References for papers published after 2023 are currently being built.

Journal of The Korea Society of Computer and Information 2023 KCI Impact Factor : 0.65

A study on the impact of service quality of stage performance on willingness to continuously watch based on virtual reality technology

ABSTRACT

KEYWORDS

Statistics

Tools

Issue List

Citation status

KCI Citation Counts (0)

REFERENCES (12) * References for papers published after 2023 are currently being built.

Search PDF

Citation

* References for papers published after 2023 are currently being built.