본문 바로가기
  • Home

A study on the impact of service quality of stage performance on willingness to continuously watch based on virtual reality technology

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2022, 27(7), pp.177-185
  • DOI : 10.9708/jksci.2022.27.07.177
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science
  • Received : May 30, 2022
  • Accepted : July 21, 2022
  • Published : July 29, 2022

Qiao Sun 1

1Anshan Normal University

Accredited

ABSTRACT

In this paper, we attempt to explore consumers' willingness to continuously watch stage performances on virtual reality technology platforms and the mediating role of the psychological contract in it through the integration of service quality theory, thus constructing a continuous viewing model and conducting an empirical analysis through SPSS and AMOS. Through the analysis, we came to the following conclusions: 1. Interaction quality, physical environment quality, and outcome quality have a positive impact on psychological contract; 2. The psychological contract has a positive impact on the willingness to continuously watch; 3. Interaction quality, physical environment quality, and outcome quality positively influence the willingness to continuously watch through psychological contract. Therefore, this model can be used by companies to grasp consumers' perceptions of their own service quality and to formulate specific strategies, and it provides new directions and insights for stage performance companies.

Citation status

* References for papers published after 2022 are currently being built.